Inbound marketing is a term that refers to a marketing method based on providing value and building relationships over time. Conversely traditional marketing or advertising is referred to as outbound marketing. Inbound marketing information can be shared a number of ways with the most prevalent being email and website. Inbound messages should be short enough
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A well-constructed website can be critical to the success of an automotive repair business. There are many factors that contribute to the effectiveness of a website but they all boil down to being found and connecting with prospective customers when they visit the site. An effective website will communicate the benefits of doing business with
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At the end of the year and before the start of a new business year businesses take stock of where they stand and make plans for the upcoming year. At this point it’s a good time to revisit some existing business practices and possibly plan to adopt some new ones in order to ensure business
Automotive Repair Business Year End Check Up Read More »
The values and practices shared by the members of an organization are referred to as organizational culture. In a small business the culture is largely determined by the owner. A clear mission and value proposition are the foundation of positive culture. Communication of these objectives creates the culture of the business. And a solid strategy
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Business success is built on relationships. And in business there are 3 basic types of relationships – those with superiors, those with peers and those with subordinates. People learn to work with superiors in order to be employed but pressure to establish positive relationships with peers and subordinates may not be as great. However these
Building Relationships in Automotive Repair Read More »
When an auto repair business sets out to implement a new software system there are three major factors that influence the success of the endeavor – the people, the place and the system. Software systems are built to support business processes and business processes are conducted by people. Therefore the people are critical to the
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PEST is an acronym that stands for Political, Environmental, Social and Technological. A PEST analysis is a method used to analyze these factors and how they impact the environment in which a business operates. Taking the time to perform this analysis will provide a perspective that allows an auto repair business to be more successful.
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Profit increases can be recognized in 3 different ways. Profit can grow through price increases, more sales and lower costs. Selling prices are largely dictated by market conditions and price increases can have the effect of lowering sales volume. Thus increasing sales volume and lowering costs will have a more positive impact on profit growth.
Growing Auto Repair Profits By Improving In Key Performance Areas Read More »
The movement of vehicles in an auto repair shop is very similar to the way information is processed by a computer. Inside the auto repair shop are bays and outside there is a parking area. Employees move vehicles from the parking area into the shop where they are worked on. When the work is done
Auto Repair Shop Vehicle Movement vs Computer Performance Read More »
Continuous growth can be achieved through continuous improvement. This is true in any business. Continuous improvement rests on understanding the marketplace, knowing competitor’s strengths and weaknesses and honestly assessing your own strengths and weaknesses. Strengths and weaknesses are determined by customer perception. And customer perception of performance is based on their definition of value. Following
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