Auto repair shop management software should contain some basic reports to assist in making management decisions on where resources need to be directed. Three areas this can be applied to are sales, marketing and performance. Following are examples of what reporting should be included:
Auto Repair Shop Software can employ different architectures and a business owner must determine the best alternative. The major factors to consider are functionality, cost and ease of use. The primary consideration should be functionality meaning that what the system does should take precedence over how it does it. Between systems with similar capabilities different …
Starting a new automotive repair business requires a good deal of focus. Whether a first-time business owner or an existing auto repair shop owner expanding into a new location the same areas must be considered. Marketing, sales, operations and software are all important areas that a business owner must focus on:
Marketing could be the single most significant factor in achieving success with a business startup. Prospective customers need to know you’re there. Marketing budgets can be limited for a new business so it’s important to take advantage of low or zero cost options. Following are important marketing points for a new automotive repair business:
Defining processes before opening the doors to the public can be the difference between success and failure. The sales process is no exception. It’s not a good idea to be figuring things out on the fly in front of the customer. Of course, flexibility will be required as customers can be different. Following are points …
Defining the Sales Process for a New Automotive Repair Business Read More »
Planning and defining repair operations can have a significant impact on success. A well-defined repair process will not only reduce operating costs but will have a positive effect on customer service. Every shop has different characteristics in terms of personnel, physical layout and location. Defining a process that best fits the circumstances will go a …
Operational Considerations for a New Automotive Repair Business Read More »
A system that’s designed to support the basics of repair and at the same time allow for growth and expanded usage is the best alternative for a startup shop. This way as the business grows the functionality of the system can be expanded without having to change systems. Following are points on auto repair shop …
Auto Repair Shop Software for New Automotive Repair Shops Read More »
An ongoing challenge in automotive repair management is that of attracting new business with a limited budget. In today’s Internet based marketplace there are several low or zero cost options that can be used. They require some time for setup and maintenance but zero or low out of pocket cost. Following is simple but effective …
Three Low or Zero Cost Options for Automotive Repair Marketing Read More »
A significant challenge for a small business in today’s Internet based marketplace is to be visible to prospective customers. A Google Business Profile (formerly known as ‘Google My Business’) can be a major factor in realizing success in that effort. The information most people are interested in when looking for an auto repair shop can …
Benefits of a Google Business Profile for Auto Repair Shops Read More »
Sending marketing messages to existing and potential customers via email can be an effective method of attracting business in automotive repair. Email marketing can be an effective method of marketing to existing customers as well as prospective customers. Emails for reminders, promotional offerings and value messages can be employed. Following are ways that email marketing …
Using Email Marketing Campaigns in Automotive Repair Read More »
