Many small business owners started as a successful professional in their line of work with enough initiative and the communication skills to become a business owner. And with a business comes employees. The skills needed to manage and get the most out of employees aren’t just instilled in a person’s makeup. They must be grown
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Branding is defined as creating the desired impression of a business or product in the customers mind. More specifically the objective of branding is to achieve a condition that when the customer thinks of the benefits provided by the service they think of the business or product. When successful – branding results in the business
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The sales process is a step by step definition of the phases involved in earning business. The process is intended to define the approach to acquiring new customers but many of the phases are applicable for repeat business as well. From prospecting through preparation for initial contact to needs assessment to presentation, completing the sale
Engineering the Automotive Repair Sales Process Read More »
The marketing cycle can be looked at in a number of ways from a simple view of three phases to twelve or more. Following is a three phase cycle that starts with attracting business, followed by establishing relationships then retaining customers through long term relationship building. At any given time all three phases of the
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The end of the year is the time we start to look forward to the next year and develop goals and plans. Performing a check up on the state of the business will help to identify opportunities to be taken advantage of and weaknesses that need to be improved. Also the checkup will define or
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The work scheduling process in automotive repair is generally undertaken in a phased manner. The first phase involves loading the shop to the desired capacity ensuring that sales goals will be met and the most will be made of available resources. The second phase involves actual assignment of work to specific resources including people and
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There are three components that should be considered when setting a work schedule or when making adjustments to it. The first component is resources which refers largely to personnel but can also refer to assets such as bays and equipment. When planning or adjusting a schedule this is generally the first consideration. Reassigning work can
The 3 Primary Components of Scheduling In Automotive Repair Read More »
There are many interdependencies in an automotive repair operation. Interdependencies can be sources of synergy or conflict depending on a number of factors. From a management perspective when people are aware that others depend on them and they’re sometimes the same people they depend on teamwork and growth in productivity can become more easily achievable.
Automotive Repair Resource Interdependencies Read More »
Making the most of available resources in an auto repair business can have a major impact on sales and profitability. The objective of an auto shop is to service vehicles and thus much focus is directed to effective utilization of technician labor hours. However, focusing on efficiencies in the people and processes that support
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Performance management can be an important factor in success. Performance indicators can be evaluated at different levels to determine areas of strength and opportunities for improvement. To assess performance – measurements should be compared to one or more benchmarks. Examples of benchmarks are averages of similar shops, same month previous year and established targets. If
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