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Achieving Continuous Growth in Automotive Repair

ContinuousImprovementContinuous growth can be achieved through continuous improvement. This is true in any business. Continuous improvement rests on understanding the marketplace, knowing competitor’s strengths and weaknesses and honestly assessing your own strengths and weaknesses. Strengths and weaknesses are determined by customer perception. And customer perception of performance is based on their definition of value. Following are keys to identifying strengths and weaknesses of you and your competitors as well as determining customer perception of value:

If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle … Sun Tzu

 

  1. Define Your Business – In Automotive Repair as in any business you are defined by your customers and their perception of you. In order to define yourself look to your customer base … Read More >>
  2. Know Your Competition – Identifying competitors and determining their strengths and weaknesses is a critical factor in building the image of your business from the customer’s perspective. Their perception of your business is as they see it in relation to other alternatives … Read More >>
  3. Strive for Excellence – The performance level of a business lives in the mind of the customer. Working to continuously improve on both strengths and weaknesses will result in better and better service … Read More >>
  4. Focus on Continuous Improvement – Continuous improvement fosters continuous growth. Therefore continuously assessing strengths and weaknesses of yourself and your competition will support success … Read More >>

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