Effective marketing is a critical factor automotive repair shop management. It’s important to focus on the basics and start with a firm foundation. The shop website should be at the center of marketing efforts. Other marketing venues such as email campaigns, social media and customer reviews are integrated in some wag with the website. Following […]
Auto Shop Marketing
The foundation of automotive repair shop marketing is the shop website. The website should be thought of as a store front in that it’s the source of potential customers’ first impression. Thus, it should be positive, friendly, inviting and helpful. Further, it should be easily found. The following components should be considered in formulation of
Email campaigns are an integral part of automotive repair shop marketing. Sending messages to prospective customers can increase customer acquisition rates. Marketing by email to existing customers can increase frequency of customer visits thus accelerating sales growth. And inbound marketing can build relationships and result in business growth. Following are points to consider on email
This writing focuses on social media posts and does not address social media advertising which is a whole topic in itself. The key point of social media postings is to keep them ‘social’. If all the postings are geared toward promotions and special offers – there will be no focus on relationship building. Also, social
Customer reviews are an extremely important factor in automotive repair business success. They should be considered an integral part of any serious marketing effort in automotive repair. By setting up business profiles on review sites, making it as easy as possible for customers to post reviews and managing the reviews – an automotive repair business
A loss leader pricing strategy is one in which a service is sold at a price below cost in order to attract customers who will buy more profitable services. A frequent example of this strategy in automotive repair is the lube-oil-and-filter service. When employing a loss leader strategy – it’s important to evaluate its viability
BOGO stands for ‘Buy One Get One [Free]’. This marketing strategy can be very effective as customers love to get things for free. This strategy can be employed for a number of reasons such as increasing sales, expanding market share or selling off inventory. Whatever the objective may be BOGO offers can be very effective.
Loyalty rewards is a marketing strategy in which customers earn credits based on purchases that can be used toward future purchases. Loyalty rewards should be viewed as discounts and therefore should not be offered to all customers. People will view earned credits as ‘money in the bank’ and will be influenced to return for service.
Auto repair shop software should contain support for basic marketing functions. In repair shop software the primary focus of marketing is on customer retention. Reminding customers to bring their vehicles in for service can significantly boost sales. Following are features that should be part of automotive repair shop software:
Marketing could be the single most significant factor in achieving success with a business startup. Prospective customers need to know you’re there. Marketing budgets can be limited for a new business so it’s important to take advantage of low or zero cost options. Following are important marketing points for a new automotive repair business: