Auto Shop Marketing

Marketing Based Actions and Reactions in Automotive Repair

Marketing actions taken – if effective – will elicit a corresponding reaction in an automotive repair business. Conversely inaction will result in no responsive results. Marketing efforts should always be considered as directed at retaining existing customers or attracting new business thus effectiveness can be evaluated. In the end the truth remains that action results …

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Marketing with Incentives and Consequences in Automotive Repair

Incentives and consequences can be very powerful when incorporated into marketing efforts. People respond to incentives and avoid consequences. Using incentives in marketing efforts will offer customers more motivation to have their vehicles serviced. Communicating the consequences of not having services performed will motivate customers to have their vehicles services in order to avoid the …

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Using Automotive Repair Marketing Key Performance Indicators

Key performance indicators can be very effective in assessing the effectiveness of marketing efforts. Questions such as: Are we acquiring customers at an acceptable rate; Are we doing a good enough job of keeping existing customers; Are we performing the appropriate mix of repair vs preventive maintenance work can be answered. In any use of …

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retention

Customer Retention Management in Automotive Repair

When managing customer retention it’s important to evaluate the effectiveness of efforts directed at this objective. This is measured in a key performance indicator referred to as the customer retention rate. The retention rate is the percentage of customers that return for service within a given time period – usually a year. Knowing the customer …

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Inbound Marketing and Customer Retention in Automotive Repair

Inbound marketing can be employed in an effort to acquire new customers but can be equally as powerful in retaining existing customers. The foundation of inbound marketing is providing value primarily through information sharing. Sharing knowledge on vehicle ownership can be very influential in cultivating and reinforcing existing customer relationships. Inbound marketing can be employed …

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Customer Retention Focused Outbound Marketing for Automotive Repair

Outbound marketing can be viewed as an integral part of customer retention and is widely employed in the auto repair industry. The focus in this regard is to encourage existing customers to return to the shop to have their vehicles serviced. Marketing tools such as service due reminders, recommendation reminders and lube stickers can be …

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Digital Outbound Marketing Basics for Automotive Repair

Inbound Marketing is becoming more and more widely used every day. However businesses still need to rely on traditional advertising or Outbound Marketing. Even though outbound marketing is employed largely through digital venues these days the same time tested principals that have been used for decades still apply. Using the most effective venue, building powerful marketing …

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Building a Digital Marketing Foundation for Automotive Repair

Digital Marketing is comprised of a wide breadth of venues including social media marketing, content marketing, review sites and various other Internet marketing alternatives.  Whether marketing campaigns are focused on Inbound or Outbound objectives – ultimately stimulating interest will drive traffic to the company website. Thus success in digital marketing is dependent on a well- constructed website. …

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Five Steps to Implementing Content Marketing in Automotive Repair

The key to successful content marketing is to define a strategy and get started. Once content marketing is initiated it becomes easier and easier. Posting content and inviting readers are the critical points. The more posts per month the greater the impact. The greater the number of readers the greater the benefits will be. Following …

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