Customer retention is a very important factor in the automotive repair business. It’s so important that there are businesses that specialize in this area of marketing specifically for auto repair and act as service providers to auto repair shops. Customer retention efforts focus on encouraging existing customers to return for service on their vehicles. Outbound
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Digital Marketing is becoming more and more prevalent while the use of print advertising is diminishing. Also with the advent of digital marketing the use of inbound marketing continues to grow. While the basics of outbound marketing were defined decades ago and continue to be refined to this day – inbound marketing is relatively new
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Digital marketing or Internet marketing is becoming more and more widely used and Inbound Marketing is becoming more powerful than Outbound Marketing every day. Content marketing is a powerful component of inbound marketing. The automotive repair shop that employs content marketing will have a significant advantage over those that don’t Following are points on what content
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Today’s shop management systems are able to support many of the business processes performed by the automotive repair shop. Even with the capabilities of these software systems many shops still handle some or all of these functions outside of their systems. There are a number of reasons that these situations exist however the impact on
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Social Selling is a term that refers to the use of social media to facilitate the sales process. To differentiate between Social Media Marketing and Social Selling the most significant defining factor is that social marketing is one to many whereas social selling is one to one. Once a firm Social Media Platform is established a combination
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Social media has become a widely used venue for people to send and receive information. This use of the Internet allows communication with large audiences. Consequently the use of social media for business marketing is no longer considered optional. When embarking on the path to using of social media for marketing – the starting point
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Today social media is a necessary part of marketing for any business. There are dozens of different social media platforms available and they vary slightly in their focus and methods. But their main purpose is always the same – to connect. When using social media for business purposes the objective should be to provide value
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The Internet provides many opportunities to promote and build a business. A company that takes advantage of the online venues at its disposal will have an advantage over those that don’t. The majority of consumers use the Internet to shop today and they may employ more than one avenue to find a service provider. Following
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In business – investment in employee retention can be one of the most significant contributors to success. Employee turnover can be very costly. It can result in lost revenue and increased expenditures. Evaluation of the investment made in employee retention versus potential losses will reveal that a positive return will be realized. Following are key
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In many automotive repair shops today the use of paper has been reduced to a significant degree. Using paper contributes to decreased productivity as many actions are duplicated. When something is first written on paper then entered into the computer it is being done twice. In addition to duplication of effort – the possibility of
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