Statistical data is utilized throughout the automotive repair business. Statistics involve measuring and counting. The air pressure in tires, the depth of tire tread and the thickness of brake pads are examples of measurements taken frequently in automotive repair. Each individual measurement would be referred to as a statistic. If grouped into classes and summarized
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A sales strategy is a plan that positions a company’s service offering in such a way that a competitive advantage is gained. A successful strategy will provide methods that allow sales personnel to communicate with customers in such a way that the relationship between desired benefits and service offerings is highlighted. The selling interaction is
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Dr. W. Edwards Deming is recognized as one of the foremost experts on quality in the history of the United States. He teaches us that superior quality is contingent on clearly defined business processes and that elimination of waste through efficiency improvements are the key to excellent customer service. When many people in the auto
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Market segmentation involves dividing a target market into smaller subsets of people with common attributes and interests. There are different segmentation methods that can be employed with the ultimate goal being the development of one or more customer profiles that will be the most advantageous for the business to pursue. Once the desired profile(s) have
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In business you’re either going forward or going backward. There’s no such thing as standing still. Making sure that direction is forward involves employing one or more of a variety of growth strategies. Business growth strategies can be categorized as horizontal or growing outward, vertical or growing upward or downward in the supply chain, diversification
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Employing the correct marketing strategy can be critical to success. A good deal of what will constitute the best strategy is contingent upon the disposition of the business owner and the makeup of the geographic market serviced. This writing explores 4 different marketing strategies but it should be noted that while a company may employ
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People employ many different management methodologies and over the years these practices have been defined and labeled. Many managers will gravitate to one management style and will be known for their preferred method of interacting with subordinates. This writer believes that the best practice is to employ the appropriate management style based on circumstances and
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When consumers purchase goods and services they generally go through five phases referred to as the Buying Decision Process. Understanding these phases can help to formulate marketing and service solutions that will win and retain customers. There are different factors that will stimulate a vehicle owner to recognize the need for service after which they
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A business model defines the methods by which a company creates, delivers and captures value. The key point in this methodology is the emphasis on value. The starting point in developing a sound business model is target market definition and subsequently recognition of customer perceived value. For example a customer will bring their vehicle to
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In the basics of marketing – the marketing mix is defined as being comprised of 4 components – Product, Price, Place and Promotion. As in any other effort – focusing on the basics will result in a firm foundation from which to grow. Developing a solid product or service offering, developing a sound pricing strategy,
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