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Getting Back to Basics in Automotive Repair Marketing

Marketing has changed dramatically in recent years. The advent of the Internet has brought about a slew of new marketing concepts and techniques. Today we’re bombarded with fancy new terms like Digital Marketing, Internet Marketing, Content Marketing, Social Media Marketing and Inbound Marketing. If basic marketing concepts aren’t employed – the effects of these modern

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Using Key Performance Indicators in Automotive Repair Management

In the automotive repair business circumstances will always require management attention. If a business is to sustain positive growth then key performance indicators can be evaluated to identify areas to which attention should be focused. When utilizing key performance indicators they should always be compared to bench marks such as industry averages to determine whether

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A Look at Leadership Styles

One of the primary functions of management in automotive repair is to lead. And there are many different leadership styles that can be assumed by an auto repair shop owner or manager. Often in these types of discussions people tend to merge the traits and practices of leaders with those of managers as often they’re

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Auto Repair Shop Organization

One of the primary responsibilities of management in automotive repair is organization of the work environment. A well-organized environment not only has a positive impact on productivity and thus profitability it also affects customer relations as people will be more apt to do business with a well-run organization.  The major components of auto repair shop

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