When initial contact is made with the customer whether it’s for a quote, appointment or at the point of vehicle drop off – the opportunity to communicate the possible additional maintenance requirements should be taken advantage of. It’s better to present as complete a picture as possible up front because the customer may develop a …
Communicating with the customer is paramount to success in providing automotive repair services. Throughout the automotive repair cycle – the interaction with the customer defines the customer experience and thus the quality of service. Of course, other factors dictate the quality of service such as price, repair accuracy and shop environment – but first and …
Effective marketing is a critical factor automotive repair shop management. It’s important to focus on the basics and start with a firm foundation. The shop website should be at the center of marketing efforts. Other marketing venues such as email campaigns, social media and customer reviews are integrated in some wag with the website. Following …
The foundation of automotive repair shop marketing is the shop website. The website should be thought of as a store front in that it’s the source of potential customers’ first impression. Thus, it should be positive, friendly, inviting and helpful. Further, it should be easily found. The following components should be considered in formulation of …
Email campaigns are an integral part of automotive repair shop marketing. Sending messages to prospective customers can increase customer acquisition rates. Marketing by email to existing customers can increase frequency of customer visits thus accelerating sales growth. And inbound marketing can build relationships and result in business growth. Following are points to consider on email …
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This writing focuses on social media posts and does not address social media advertising which is a whole topic in itself. The key point of social media postings is to keep them ‘social’. If all the postings are geared toward promotions and special offers – there will be no focus on relationship building. Also, social …
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Customer reviews are an extremely important factor in automotive repair business success. They should be considered an integral part of any serious marketing effort in automotive repair. By setting up business profiles on review sites, making it as easy as possible for customers to post reviews and managing the reviews – an automotive repair business …
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Offering specials in automotive repair can be an effective way to increase sales or market share. There are a number of ways that specials can be offered but the common theme is that they encourage customers to purchase services. Specials can be thought of as an offer of an incentive to buy. Following are examples …
A loss leader pricing strategy is one in which a service is sold at a price below cost in order to attract customers who will buy more profitable services. A frequent example of this strategy in automotive repair is the lube-oil-and-filter service. When employing a loss leader strategy – it’s important to evaluate its viability …
BOGO stands for ‘Buy One Get One [Free]’. This marketing strategy can be very effective as customers love to get things for free. This strategy can be employed for a number of reasons such as increasing sales, expanding market share or selling off inventory. Whatever the objective may be BOGO offers can be very effective. …
