The integrated repair process should be tightly connected to the technician’s activities. Each stage of the repair process should be recognized as being ready to start, in progress or complete. Automated visibility of these statuses should be provided by the Auto Repair Shop Management software. Following are primary points in the repair process as related
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Parts management is an integral part of the auto repair cycle. In order to be efficient in managing vehicles through the repair process – focus must be maintained on parts and each related status must be visible to shop personnel. The Auto Repair Shop Software must automatically allow for visibility of the repair order status
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From the point of initial contact through the repair cycle communication is the most important factor in successful automotive repair sales. Making sure that a complete understanding of the customer needs and offering any additional identified repairs is critical to success but even more so the relationship with the customer determines success of failure. Following
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A big part of automotive repair sales depends on presentation. If the customer doesn’t trust or doesn’t understand the repair recommendations being presented. – they’re not likely to authorize the work. It’s important to use everything available to explain recommended repairs to the vehicle owner. Following are points on repair presentations that will assist in
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When initial contact is made with the customer whether it’s for a quote, appointment or at the point of vehicle drop off – the opportunity to communicate the possible additional maintenance requirements should be taken advantage of. It’s better to present as complete a picture as possible up front because the customer may develop a
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Communicating with the customer is paramount to success in providing automotive repair services. Throughout the automotive repair cycle – the interaction with the customer defines the customer experience and thus the quality of service. Of course, other factors dictate the quality of service such as price, repair accuracy and shop environment – but first and
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Effective marketing is a critical factor automotive repair shop management. It’s important to focus on the basics and start with a firm foundation. The shop website should be at the center of marketing efforts. Other marketing venues such as email campaigns, social media and customer reviews are integrated in some wag with the website. Following
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The foundation of automotive repair shop marketing is the shop website. The website should be thought of as a store front in that it’s the source of potential customers’ first impression. Thus, it should be positive, friendly, inviting and helpful. Further, it should be easily found. The following components should be considered in formulation of
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Email campaigns are an integral part of automotive repair shop marketing. Sending messages to prospective customers can increase customer acquisition rates. Marketing by email to existing customers can increase frequency of customer visits thus accelerating sales growth. And inbound marketing can build relationships and result in business growth. Following are points to consider on email
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This writing focuses on social media posts and does not address social media advertising which is a whole topic in itself. The key point of social media postings is to keep them ‘social’. If all the postings are geared toward promotions and special offers – there will be no focus on relationship building. Also, social
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