Providing Auto Shop Management SOFTWARE Solutions Since 2005


Automotive Repair Shop Marketing Through Social Media

This writing focuses on social media posts and does not address social media advertising which is a whole topic in itself. The key point of social media postings is to keep them ‘social’. If all the postings are geared toward promotions and special offers – there will be no focus on relationship building. Also, social media postings must be kept up. Nothing can be more detrimental than a Facebook page with the most recent post being 6 months old. That being said social media can be very effective at customer relationship building. Following are areas where social media postings can be effective:

  1. Vehicle Ownership Advice – These types of posts are easily written and provide value to the customer. Content such as seasonal vehicle preparation or preparing for a trip can be very effective at building relationships. It’s important to create these postings without any advertising or promotion. The posting is the advertising.
  2. Promotions and Special Offers – Care should be taken not to overdo this. If your followers receive a notification when you post something it can be a benefit. But if it happens too often you could lose followers. Likewise posting the same special over and over can have a negative effect. The promotion should be carefully crafted and carefully promoted.
  3. Community Involvement – Any posts that communicate the shop’s involvement with the community will provide positive impact. If the shop sponsors a sports team or participates in any type of community event such as a foot race or walk for a charitable cause these should be posted on social media. Positive relationships with the community have a positive impact on customer relationships.

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