Customer reviews are an extremely important factor in automotive repair business success. They should be considered an integral part of any serious marketing effort in automotive repair. By setting up business profiles on review sites, making it as easy as possible for customers to post reviews and managing the reviews – an automotive repair business
Automotive Repair Shop Marketing and Customer Reviews Read More »
Offering specials in automotive repair can be an effective way to increase sales or market share. There are a number of ways that specials can be offered but the common theme is that they encourage customers to purchase services. Specials can be thought of as an offer of an incentive to buy. Following are examples
Automotive Repair Marketing Specials Read More »
A loss leader pricing strategy is one in which a service is sold at a price below cost in order to attract customers who will buy more profitable services. A frequent example of this strategy in automotive repair is the lube-oil-and-filter service. When employing a loss leader strategy – it’s important to evaluate its viability
Offering Loss Leaders in Automotive Repair Read More »
BOGO stands for ‘Buy One Get One [Free]’. This marketing strategy can be very effective as customers love to get things for free. This strategy can be employed for a number of reasons such as increasing sales, expanding market share or selling off inventory. Whatever the objective may be BOGO offers can be very effective.
BOGO Marketing Strategies for Automotive Repair Read More »
Loyalty rewards is a marketing strategy in which customers earn credits based on purchases that can be used toward future purchases. Loyalty rewards should be viewed as discounts and therefore should not be offered to all customers. People will view earned credits as ‘money in the bank’ and will be influenced to return for service.
Offering Loyalty Rewards in Automotive Repair Read More »
Auto repair shop software should contain support for basic marketing functions. In repair shop software the primary focus of marketing is on customer retention. Reminding customers to bring their vehicles in for service can significantly boost sales. Following are features that should be part of automotive repair shop software:
Marketing Support in Auto Repair Shop Software Read More »
Auto repair shop software should include features that facilitate the sales process. Performing pricing calculations are the foundation of system sales support. Flexibility in pricing can allow for targeted sales while ensuring that desired profit margins are realized. Presenting the customer with alternatives and assisting them with the decision process is an effective sales technique.
Sales Support in Auto Repair Shop Software Read More »
Auto repair shop scheduling software is an important software feature. It can assist the shop in loading work to capacity without overbooking. It can also assist in avoiding resource conflicts and maximizing resource utilization. Following are areas in which scheduling software can improve shop performance:
Auto Repair Shop Scheduling Software and Operational Support Read More »
Tire Shop Management Software includes some components that are essential to tire sales. Whether the shop is a mechanical repair shop that offers tires or a shop whose main business is tires there are certain features that are essential to success in tire sales. The shop is responsible for installing the correct tires on the
Essential Components of Tire Shop Management Software Read More »
Auto repair shop software should support general accounting. Accounts receivable and accounts payable should be supported as well. Accounting functions are a critical part of managing a business. Following are areas that auto repair shop management software should support:
Accounting Support in Auto Repair Shop Software Read More »
