Customer reviews are an extremely important factor in automotive repair business success. They should be considered an integral part of any serious marketing effort in automotive repair. By setting up business profiles on review sites, making it as easy as possible for customers to post reviews and managing the reviews – an automotive repair business will realize greater success. Following are points on customer reviews:
- Choose Your Review Sites – There are different review sites to choose from and the most important thing is to have an accurate company profile on them. For instance, a well-constructed profile on ‘Google My Business’ will not only provide a review site – it will boost local search engine rankings. A business with a well-built profile will be treated with a higher ranking than one that doesn’t.
- Encourage Customers to Post Reviews – The more positive reviews your shop has the better. Customers will often be happy with your service but taking the time to post a review is a different story. There are different software products and services that make it simple and easy to post a review. Making an investment in something like this could be well worth it.
- Incorporate Positive Reviews into the Shop Website – When people see positive reviews on your website, they’ll be more likely to use your services. So, take advantage of the positive ones and display them prominently.
- Manage Your Reviews – Be sure to interact with the people who post reviews on your business. For a positive review be sure to express gratitude. For a negative review – try to rectify the problem. Sometimes the person will be willing to revise the review acknowledging that the issue was resolved.