Attracting business in today’s marketplace is quite different than it was 10 or even 5 years ago. The Internet is the shopping venue of choice for consumers and social media is now deeply ingrained in our culture. The impact of traditional advertising has been reduced as information is readily available at no cost to the
6 Ways to Prospect for Consumer Automotive Repair Business Read More »
Relationships based on value are paramount to success in the automotive repair business. The impact of customer retention is never more recognized than auto repair. Employing a business model that provides value as identified by the target market is the basis for success in relationship formulation. Aligning the sales process with the consumer decision process
3 Keys to Providing Value and Building Relationships in Automotive Repair Read More »
A simple follow up after a sale can yield significant results. After a person makes a purchase they often have feelings of buyer’s remorse. A follow up can do a lot to overcome this perception. Also, the relationship with the customer can be strengthened as they’ll appreciate the concern that they are happy with the
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One of the most frequent deterrents to positive relationship building is falling short of customer expectations. Customers will have expectations and sometimes they are totally unrelated to any information they’ve been given. Often they’re formulated in their own mind and never discussed with their service provider. So it’s incumbent on the sales person to ask
4 Tips on Managing Customer Expectations in Auto Repair Read More »
People love to shop and they hate to be sold to. Rather than focusing on winning the sale – if attention is paid to helping the customer make a purchase the sale will come but more importantly a relationship will be built or solidified. Automotive repair sales people are used to offering solutions to customers
3 Keys to Creating an Environment Conducive to Buying in Automotive Repair Read More »
An effective business model and corresponding marketing strategy employ communication of the Unique Value Proposition. The unique value proposition is what sets you apart from the competition. Furthermore it’s the statement of a link between benefits sought by the customer and service provided. The focus of a unique value proposition can be any part of
3 Points on Employing a Value Message in the Auto Repair Sales Process Read More »
When a person decides to do business with a service provider their first decision will be on the person they’ll be interacting with the most. They ask the question – “Do I want to do business with this person?” Second, they ask “Do I want to do business with this company?” Then they ask “Do
5 Points on Sales Relationships in Automotive Repair Read More »
After a buying experience customers tend to go through an evaluation of the decision they made to make a purchase. This is called cognitive dissonance – often referred to as ‘Buyer’s Remorse’. People tend to lean more toward the negative side of this evaluation as self-doubt tends to creep in. Relationship building and communicating appreciation
5 Keys to Positively Influencing Post Purchase Behavior in Auto Repair Customers Read More »
When a consumer purchases auto repair services there are different points in the process that will formulate the quality of the experience in their mind. Every interaction meets, exceeds or fails the customer’s expectations. From vehicle drop off through the repair process to upselling and finally vehicle delivery all elements combine to become the service
4 Points That Impact the Consumer Auto Repair Purchase Experience Read More »
When a consumer decides to search for possible alternatives for auto repair service there are specific factors that will affect their choice. Different factors carry more weight than others depending on the individual. Convenience and amenities can be important to some consumers while others may be more concerned with safety or price. But regardless of
6 Factors Considered in Evaluation of Auto Repair Alternatives Read More »
