Interaction at the point of sale is one of the most important factors in customer relationship building. Often it can be the single determining factor in a customer’s decision on whether or not to continue to do business with a company. Understanding the basis of the relationship with the customer is paramount to long term
Managing Sales Relationships in the Auto Repair Business Read More »
If sufficient care is given to the repair sales process success will follow. Pricing, profit, and product mix are primary components of any service offering. Providing accurate competitive estimates are critical to earning business. Sales presentation and customer service are the final pieces of the puzzle that influence positive long term relationships. The following keys
12 Keys to Excellence in Auto Repair Sales Read More »
Measuring sales effectiveness is a necessary part of any business. Sales effectiveness can be measured in a number of ways. Obvious indicators are revenue and profitability – critical factors to immediate success. However, when evaluating long term success other factors can be just as critical. First and foremost a sales person must ask for business.
Evaluating Sales Performance Read More »
In the auto service industry repeat business is paramount to success. The higher the customer retention rate the greater long term success will be. Therefore ongoing relationship management is critical. To assume everything is OK because there are no apparent problems is a sure way to allow business to deteriorate. Efforts at improving customer relations
The Customer Experience Read More »
Long lasting positive relationships are at the core of every successful business. And the basis for a positive relationship is trust. Although in some situations a level of trust can be given at the start of a relationship, for the most part trust is earned over time. Trust is also reciprocal meaning it must be
The Foundation of Lasting Relationships Read More »
In any business environment image is critical but with many players offering similar products and services it becomes even more important. Every time a person is exposed to your business in any way their perception of who you are is affected. From the time they first become aware of your business to the point at
Auto Repair and Tire Shops – What Defines Your Image Read More »
Positive attitudes produce positive results, clear communication results in understanding and honesty builds trust. Nowhere are these facts more evident than when communicating an estimate to a customer. A very large part of why customers engage a company or individual for service is the communication and interaction that takes place. A positive attitude displays confidence
Presenting an Auto Repair or Tire Estimate Read More »
Parts pricing and sourcing is an integral component of the sales process in a Tire or Auto Repair business. Labor and parts are the 2 basic elements of services provided and both contribute to quality and price. It is important to keep the objectives of setting parts prices in mind when making this decision. First
Parts Pricing for Tire and Auto Repair Shops and the Cost of Procurement Read More »
Marketing campaigns are developed in order to attract business. However, stating an objective as ‘attract business’ will not result in a very effective campaign. Just as it is important to clearly identify your target market, it is important to state a clear objective and target audience when defining a marketing campaign. The more focused the
Developing Effective Marketing Campaigns For Auto Repair and Tire Shops Read More »
Up-selling in the auto repair and tire retail business whereby a customer is offered more expensive items or other add on items in an attempt to make a more profitable sale is a common practice. The pervasive philosophy is to get the maximum value from each vehicle the shop services. When practiced with the correct
Upselling Auto Repairs and Tires Read More »
