The use of technology can be a powerful differentiating factor in any business. In the automotive repair business technological capabilities can be leveraged to gain a competitive advantage in the marketplace. Two key areas this pertains to are customer interaction and technological repair capabilities. A key part of the automotive repair process for the customer
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Inbound marketing focuses on providing value and building relationships over time. Providing information of value by email on a regular basis is a proven inbound marketing technique. The frequency should be carefully considered as when people are contacted too often the communication becomes intrusive. In order to use inbound marketing the mailing list must be
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Outbound marketing refers to traditional advertising of services offered and benefits provided while inbound marketing involves providing value and building relationships over time. The automotive repair website can be an integral component of an inbound marketing strategy. While the main purpose of the website is advertising a certain portion of the site can be directed
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Inbound marketing is based on building relationships over time by providing value. Through value trust is established and appreciation is gained. Communicating and sharing valuable information to vehicle owners is an area in which automotive repair experts can excel. Most repair shop owners have extensive knowledge on vehicle maintenance and ownership as well as excellent
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A blog can be a powerful part of a website and can provide significant benefits. The most widely used platform for website blogs is WordPress and statistics tell us that about 25 percent of all websites in the US use WordPress. Blogging can contribute a great deal to relationship building and additionally can serve to
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An otherwise well-built website can be rendered less effective if it isn’t found by prospective customers. So it’s important when constructing a website to include factors that positively impact search engine rankings. The right words and phrases, links, mobile device compatibility, periodic changes and number of visitors can all affect search engines. Following are five
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The website can be the most important factor an automotive repair business has in attracting new business. People search for services on the Internet more and more. Being found on the Internet is a major consideration in website construction but equally as important is connecting with customers after being found. A website should establish credibility,
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The percentage of existing customers that purchased services during a period is the measurement of retained customers. This performance indicator is a measurement of how well the shop is doing at keeping customers. Many factors can contribute to customer retention but most factors are relationship oriented and a lot have to do with communication. Developing
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Personal branding is similar to product branding in that the objective is to elicit a response in the customers mind when they think of you or hear your name. For example a customer or prospective customer may think ‘Automotive Expert’ when they hear or see your name. Personal branding is extremely powerful because when a
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A slogan is generally defined as a short or memorable phrase associated with an organization or movement. In business it’s used in conjunction with a logo to elicit a response in the customer’s mind. In the context of branding the slogan is ultra- important. The slogan should communicate the image and emotions targeted in the
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