Instagram is built for sharing pictures. In business it can be used for many purposes but like other social media venues the primary purpose is to connect with people. People are more apt to take interest in a picture than text making Instagram a quick easy way to connect. Following are steps to setting up
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Videos are a valuable part of any social media platform. Setting up a YouTube channel and posting videos to it can be a powerful way to communicate with current and prospective customers. As in all social media the focus should be on providing value. Following are keys to using YouTube: Setup Your Google+ Profile –
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LinkedIn is the premier social media site for business to business connections. The relationships established here will be with business owners and managers as well as self-employed professionals. For these people their vehicle or fleet of vehicles is a part of their business and therefore an important factor in their earning capacity. Also, many business
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Twitter is recognized as one of the top social media platforms available today. It supports a high volume of small messages that are communicated real time. A very wide audience can be reached through Twitter and it can be a very powerful tool for building brand name recognition and attracting business. By building a following
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When discussing social media the first venue mentioned is usually Facebook. Facebook has over a billion users and continues to grow at an astronomical rate. Facebook is largely known for personal use but can be used very effectively for business purposes as well. Facebook is built for sharing information so it lends itself very well
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Business profiles are extremely important in today’s environment. They provide an opportunity to promote brand and product awareness as well as the ability to promote a positive image of a company. Business profiles can be setup in a number of places on the Internet such as Google, Yahoo (handled by Yext) and Yelp. Any of
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Reviews are an important part of business in today’s Internet world. Surveys indicate that over 80 percent of people will read reviews on a business before deciding to engage with them. Also the majority of people trust online reviews as much as a personal recommendation. And referrals can be one of the most powerful ways
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Internet listing services provide people with a way to find businesses they seek. An automotive repair shop benefits by being included on credible listing services as their visibility on the Internet is increased. Also the shop website search engine ranking will be improved as one of the criteria search engines use to rank websites is
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In automotive repair customer service is all encompassing. Every aspect of the business affects customer relations. Of course points of customer interaction are the most recognizable areas of impact but the effect of vehicle service quality is an equally important factor in the customers mind. Differentiation in customer service can be accomplished a number of
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Product differentiation in automotive repair equates to specialization in service offerings. As in any business model there are pros and cons to this strategy. Specialization narrows focus thus simplifying things in some respects but also presenting challenges such as attracting a big enough target market and hiring personnel with specific skill sets. Many successful automotive
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