The points in the repair cycle at which customer interactions occur are often handled outside the shop management software system. These activities are often based on processes that were formulated years ago and are still handled that way. As software systems have evolved and grown to encompass these activities some shops keep the processes in
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Auto repair shop owners are usually very cognizant of the level of resource utilization in their business. They want to see all bays in their shop being utilized to their fullest. And they want to see all technicians spending all their time working on automobiles. Shop management software can sometimes be the most underutilized resource
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One of the most significant benefits that can be derived from social media comes from the willingness of people to share personal information. When a person sets up a profile on social media it often contains information about their experiences and areas of interest. Postings can provide the same type of information. People post information
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Content marketing involves creating and sharing valuable information without explicitly promoting business offerings but geared toward building credibility and relationships over time. Different venues have sprung up on the Internet that support this method of marketing and any or all of them can be employed. The key is to provide information that is quick and
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Price and quality are often viewed as two competing objectives. And that can very well be true. However achieving the optimum balance between the two can be the key to success. Focusing on differentiation in these two areas can have very different affects. Customers attracted through price differentiation will continue to price shop while customers
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The employer/employee relationship can be one of the most significant factors in employee retention. Employees who feel position about their relationship with their employer will be more motivated to stay with a company than to leave and go elsewhere. Some business owners are adept at getting along with others and therefore good relationships come naturally.
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Organization in a business provides a stable work environment. The basis for employee retention rests on stability. When people know what to do and what to expect they sense security. Clearly defining the processes within an organization, setting realistic achievable goals and providing feedback in a constructive manner are components of organization and leadership: Clearly
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In automotive repair the environment is continually changing as technological advances are made and methods of performing maintenance and repair are improved. Employees must feel that they’re not in danger of being left behind. Ongoing training for personnel is an important factor in attracting and retaining good people. Opportunity for growth and advancement as well
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Although there are many factors that will attract and retain employees – the primary reason people go to work each day is to earn a living. In this area the shop is marketing itself as a desirable place to work and the employee pool in the local area is the target market. Just as automotive
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Hiring employees is a critical aspect of managing an automotive repair business. Mistakes can be very costly while prudence can bring very positive results. Skills are important and are the basis for bringing people onboard but there are many other factors to consider when making a hiring decision and they should be included in the
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