Feature Archives - Page 7 of 12

Employing Business Metrics to Increase Auto Repair Sales

Auto Shop Management, Feature, Tire Shop Management

The term business metrics refers to taking measurements of key performance areas and evaluating them to determine if trends are positive or negative. Business metrics are measured in percentages making their assessment straight forward. Customer acquisition and retention rates, profit margins, efficiency and proficiency, recommendation capture rate, warranty work, sales growth rate and quote capture

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Quality Management in Auto Repair

Auto Shop Management, Feature, Tire Shop Management

Quality Management is an integral component of any successful business operation. In the auto repair business quality management is employed in the utilization of inspection checklists, test drives and other various functions. Quality standards are determined by the customer and the repair shop is responsible for ensuring that the customer’s expectations are met. Although we

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Using the SWOT Analysis Method in the Auto Repair Business

Auto Shop Management, Feature, Tire Shop Management

The acronym SWOT stands for Strengths, Weaknesses, Opportunities and Threats. Performing a SWOT analysis involves defining the objectives of a business then identifying the internal and external factors that will favorably and unfavorably influence the ability to achieve those objectives. A realistic SWOT analysis will enable formulation of effective business strategies and objectives. Following are

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Using the AIDA Marketing Model to Increase Auto Repair Sales

Auto Shop Marketing, Feature, Tire Shop Marketing

The AIDA marketing model is based on the events that occur when a customer is exposed to an advertisement. The acronym stands for attention, interest, desire and action. Elias St. Elmo Lewis is credited with formulating this methodology and the overall philosophy is summed up as “The mission of advertising is to attract the reader

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5 Keys to Continuous Improvement in Automotive Repair

Auto Shop Management, Feature, Tire Shop Management

The philosophy of continuous improvement espouses implementation of small incremental changes over time. Quality is the focus of continuous improvement and in any business – quality is defined by customer perspective. Dr. William Edwards Deming developed this management methodology and the companies that have adopted it have achieved recognition for their success in delivering quality

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The 4 Functions of Management in Auto Repair

Auto Shop Management, Feature, Tire Shop Management

The four cornerstones of management comprise the basis of business governance. These basic functions consist of planning, organizing, leadership and control. Although they can be looked at separately they are in fact inter-dependent and should be employed in an integrated fashion. The effectiveness of a given function will be diminished by a lack of attention

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Annual Planning for the Auto Repair Business

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The end of a calendar year marks the beginning of another. It signals the time to take stock of what has taken place in the preceding year and make plans for the upcoming year. Making an assessment of marketing, sales and operational performance will support development of strategies that will support success in the new

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The Evolution of Auto Repair System Architecture

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Since computerized systems were first introduced into the business environment their capabilities, design and impact on information processing have grown exponentially. Work environments have changed as have inter-company transaction processing, marketing and sales. Virtually all aspects of business have been impacted by the introduction of computers into the work environment and as systems and businesses

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Building Success through Sound Management Principles

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Tried and proven through time certain business practices have proven to result in sound successful organizations. In the course of handling the challenges we’re confronted with we sometimes lose sight of the basic principles that are the foundation of success. It is advantageous to review them periodically so they’re brought to the forefront and given

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Solution Based Customer Engagement Strategies for the Auto Repair Industry

Auto Shop Management, Auto Shop Marketing, Customer Service, Feature, Repair Sales, Tire Sales, Tire Shop Management, Tire Shop Marketing

Solution selling is a methodology that was developed in the business to business environment primarily focused on technology sales. The sales process involves engaging the customer, identifying one or more problems (often referred as points of pain), then designing and presenting a solution. The solution methodology is a natural fit for auto repair as the

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