Business profiles are extremely important in today’s environment. They provide an opportunity to promote brand and product awareness as well as the ability to promote a positive image of a company. Business profiles can be setup in a number of places on the Internet such as Google, Yahoo (handled by Yext) and Yelp. Any of these sites that are active in the area a shop services should have profiles setup. Following are points to consider on creating an Internet business profile:
- Describe Things that Make Your Business Stand Out – Highlight expertise that differentiates you from the competition. Certifications and awards should be included as well as any areas of community involvement or charitable efforts. Presenting a positive image is important to an effective profile.
- Include Services Provided – State the services provided by your shop. Highlight any services provided that aren’t offered by competitors. Also be sure to mention any specialized methods employed in service delivery.
- State the Geographic Areas Serviced – An auto repair shop can service more than one community. Especially in cases where transportation is a consideration it’s important to let people know that they’re part of the area supported by the shop. If this is left open the person will have another question to answer.
