LinkedIn is the premier social media site for business to business connections. The relationships established here will be with business owners and managers as well as self-employed professionals. For these people their vehicle or fleet of vehicles is a part of their business and therefore an important factor in their earning capacity. Also, many business people on LinkedIn are recognized professionals in their own fields and can be very influential. Establishing relationships through LinkedIn can have a significant impact in brand and relationship building. Following are keys to using LinkedIn:
- Create Your Company Page – To create a LinkedIn company page start by defining your target audience. This will help you to determine how to build a page that will gain their interest. On LinkedIn you can run a search and find members that fit your target profile and see what their areas of interest are. Then you can add your company logo, a banner image and build a description that will attract the connections sought after. The description should include your unique value proposition <link> and the benefits of doing business with your company. Finally create links to your company page from your website and other social media platforms.
- Build Your Connections – A good starting point is to link yourself and other company personnel to the company page. This is done by adding your position at the company to your personal LinkedIn profile. This will bring more traffic to your company page. Secondly add a follow button to your company website and your email signature. This will make it easy for people to connect. Third – join groups that include people you want to connect with and involve yourself in discussions.
- Provide Value Through Content – Share useful information with your followers that will establish your expertise and build your reputation. LinkedIn is built for business users so content should be directed at their areas of interest.