Inbound marketing is based on providing value thus building and sustaining relationships over time. Social media lends itself very well to this concept. In automotive repair the target market is largely consumer based however for the shops that service fleet accounts the audience will include businesses. The perspective of an individual may be somewhat
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Instagram is built for sharing pictures. In business it can be used for many purposes but like other social media venues the primary purpose is to connect with people. People are more apt to take interest in a picture than text making Instagram a quick easy way to connect. Following are steps to setting up
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Videos are a valuable part of any social media platform. Setting up a YouTube channel and posting videos to it can be a powerful way to communicate with current and prospective customers. As in all social media the focus should be on providing value. Following are keys to using YouTube: Setup Your Google+ Profile –
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LinkedIn is the premier social media site for business to business connections. The relationships established here will be with business owners and managers as well as self-employed professionals. For these people their vehicle or fleet of vehicles is a part of their business and therefore an important factor in their earning capacity. Also, many business
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Twitter is recognized as one of the top social media platforms available today. It supports a high volume of small messages that are communicated real time. A very wide audience can be reached through Twitter and it can be a very powerful tool for building brand name recognition and attracting business. By building a following
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When discussing social media the first venue mentioned is usually Facebook. Facebook has over a billion users and continues to grow at an astronomical rate. Facebook is largely known for personal use but can be used very effectively for business purposes as well. Facebook is built for sharing information so it lends itself very well
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Business profiles are extremely important in today’s environment. They provide an opportunity to promote brand and product awareness as well as the ability to promote a positive image of a company. Business profiles can be setup in a number of places on the Internet such as Google, Yahoo (handled by Yext) and Yelp. Any of
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Reviews are an important part of business in today’s Internet world. Surveys indicate that over 80 percent of people will read reviews on a business before deciding to engage with them. Also the majority of people trust online reviews as much as a personal recommendation. And referrals can be one of the most powerful ways
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Content marketing involves creating and sharing valuable information without explicitly promoting business offerings but geared toward building credibility and relationships over time. Different venues have sprung up on the Internet that support this method of marketing and any or all of them can be employed. The key is to provide information that is quick and
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Internet listing services provide people with a way to find businesses they seek. An automotive repair shop benefits by being included on credible listing services as their visibility on the Internet is increased. Also the shop website search engine ranking will be improved as one of the criteria search engines use to rank websites is
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