Marketing to businesses is quite different from marketing to consumers. As in any marketing effort the key is to deliver a message that conveys a benefit to the target audience and elicits a call to action. Although the concerns of a consumer and a business regarding the service of their vehicles are similar the context
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Customer retention can be one of the most important management areas in the Auto Repair business. Keeping customers is critical to success and thus a lot of attention is required. Retention and acquisition rates must be monitored and every possible effort must be made to build and reinforce positive relationships. Following are 8 keys to
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Correspondence with customers can be one of the most powerful influences in customer retention. Reminders for recommended services, birthday cards and appointment reminders are opportunities to communicate with customers and provide value in the relationship. Messages should be concise, attractive and easy to digest. Communication should take place frequently enough to remind the customer of
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Airlines and hotels have been doing it for years with their frequent traveler programs. Credit card processors have their rebates that are offered in the form of cash and merchandise. Customer loyalty programs are used by all types of businesses for the simple reason that they work. When a customer has a choice of a number
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Following up with customers can go a long way toward improving customer retention rates. Direct contact helps to reinforce the relationship as well as identify areas that require improvement. Knowing your customer attrition rate will tell you how fast you’re losing customers. Knowing why will help you to apply corrective actions and reduce loss of
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On line reviews can be one of the most powerful determinants of success in the business to consumer market. Studies have shown that a large percentage of people that evaluate automotive service offerings are influenced by online reviews. Thus a repair shop’s customer acquisition rate is directly affected by online reviews. And in spite of
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The most significant benefit of knowledge sharing is the strengthening of relationships. The average consumer has a limited understanding of auto repair concepts and the mechanical aspects of a vehicle. For this reason they rely on people with the right expertise to advise them on this subject. Nothing can make a person feel inept like
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Conventional wisdom says that in business you’re either growing or declining – there’s no such thing as maintaining the status quo. Striving for growth is necessary to survival. There are different strategies that can be employed to achieve growth and the most important decision in this regard is to choose the best one. Evaluation of
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Striving to increase sales of the same product to the same target market is referred to as market penetration. Increasing sales of the same products in different markets is called market expansion. In either event the goal is to increase market share in the target market. Earning a bigger share of the market requires diligence
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Continuously identifying and implementing growth strategies is essential to business survival. However, making the wrong choice can be extremely harmful to a small business. Failing to develop an accurate picture of market demand, choosing the option with the greatest perceived impact over the one that will deliver results more quickly, making a decision based on
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