Focused marketing is based on maximizing the impact of advertising. The objective is to reach the members of the target market that are close to purchasing auto repair services. Identifying the members of the target audience, what services will attract them, communicating with them at a time when they’re thinking about making a purchase decision
5 Steps to a Focused Marketing Strategy for Auto Repair Shops Read More »
Organizational focus is a powerful factor in reaching and connecting with the target market. Success will be increased significantly if all team members are working toward the same goals. To focus all members of an organization on the same purpose a clear strategy, specific objectives and a solid tactical plan are necessary. Direct involvement of
6 Keys to Achieving Organizational Focus in Auto Repair Read More »
Mass marketing can be effective but if over utilized can lack potency. Over marketing dilutes the impact of marketing messages and thereby results in a lower return on marketing dollars invested. Therefore marketing the right services at the right time to the right people will have the most impact. Knowing the target market and the
6 Keys to Identifying Potential Auto Repair Sales Read More »
Target market definition is the basis for successful business promotion. A clear picture of the customer a business wants to attract will serve to increase the effectiveness of any marketing campaign. The objective of target market definition is to divide the potential market into smaller segments allowing marketing efforts to be specifically directed to a
5 Keys to Target Market Definition for Auto Repair Shops Read More »
Sun Tzu was a Chinese military general, strategist and philosopher who lived between 544-496 BC. His book ‘The Art of War’ has become one of the most widely used business guides in modern times. Sun Tzu teaches us that sound business strategies supported by well thought out business plans are critical to success. He teaches
6 Keys to Business Success and the Art of War Read More »
Sun Tzu was a Chinese military general, strategist and philosopher who lived between 544-496 BC. His book ‘The Art of War’ has become one of the most valuable guides on marketing penetration tactics in modern times. Sun Tzu teaches us to make the most of our resources while causing our competitors to expend theirs unwisely.
4 Keys to Market Penetration and the Art of War Read More »
Sun Tzu was a Chinese military general, strategist and philosopher who lived between 544-496 BC. His book ‘The Art of War’ has become one of the most effective marketing guides in modern times. Sun Tzu teaches us that a well-defined campaign is essential to success and that we must know the strengths and weaknesses of
7 Tenets of Marketing Campaigns and the Art of War Read More »
Sun Tzu was a Chinese military general, strategist and philosopher who lived between 544-496 BC. His book ‘The Art of War’ has become one of the most significant influences in business strategy formulation in modern times. Business strategy defines what a company will do to be successful. A military strategist must accomplish objectives often with
6 Principles of Business Strategy and the Art of War Read More »
Providing auto repair services to businesses and other organizations can be a valuable source of volume sales and growth potential. The resources necessary to provide services will not vary much from those needed in the consumer market and by applying marketing, sales and service delivery methods geared for organizations a distinct market segment can be
5 Keys to Auto Repair Sales Growth through Business Markets Read More »
Every organization looks for competitive advantages and ways to control costs. Businesses, churches, schools and all types of organizations have members that need their vehicles serviced. Securing business with organizations and their members can be a valuable source of volume business. Incentives and benefits can be offered to attract and retain customers and promotion will
7 Tips on Providing Auto Repair Services to Organizations and Their Members Read More »
