Gaining a readers interest is much more difficult than getting their attention. Using an attention grabbing intro will draw a person to a marketing message but the challenge is to keep them interested once their attention has been gained. A well-defined target market is necessary for any marketing effort to be successful. And the interests
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An attention grabbing marketing message will give a prospective buyer reason to take notice. It will compel them to learn more. Without a strong attention grabber the remaining advertising copy will be marginally effective at best. Considering the objective and potential means of winning attention it becomes apparent that there are many possible ingredients that
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At the start of a new year it’s important to review the results of marketing campaigns and determine how well they’re working. Marketing campaigns are generally directed at either customer retention or customer acquisition. In order to evaluate their effectiveness retention and acquisition rates must be calculated and measured against one or more benchmarks to
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Solution selling is a methodology that was developed in the business to business environment primarily focused on technology sales. The sales process involves engaging the customer, identifying one or more problems (often referred as points of pain), then designing and presenting a solution. The solution methodology is a natural fit for auto repair as the
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Solution selling is a methodology that was developed in the business to business environment primarily focused on technology sales. It’s a natural fit for the auto repair business as much of what takes place is solution oriented. However, in recent times people have come to view the term ‘solution’ as an overused, watered down term
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Traditionally marketing has been based on distributing advertisements focused on encouraging people to purchase goods and services. Products, price, quality and delivery are the primary focus of traditional marketing. The advent of marketing philosophies with different purposes has resulted in the traditional marketing techniques to be labeled ‘Outbound Marketing’. This is because information is pushed
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Inbound marketing is about building relationships over time by establishing trust and providing value. Content will be more effective if some simple guidelines are followed. People are pressed for time so messages must be simple and unobtrusive. Keywords should be employed to establish familiarity and support searches. Also, calls to action should be included but
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Strategies for inbound marketing are similar to any other marketing campaign. The primary difference is in the marketing message and its means of delivery. The crux of inbound marketing is content sharing. The channel through which this takes place is quite often different than traditional outbound marketing. So strategy formulation must be based on these
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The perspective of the customer is at the heart of earning repeat business. Expectations are formed by the customer based on experiences in the relationship leading up to the purchase decision. Content sharing, interaction through social media and other inbound marketing efforts attract customers through relationship building. When the decision to purchase is made the
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The objective of attracting the right people to the desired venues then establishing relationships and building them is evolution of the association to one of customer and service provider. Inbound marketing focuses on accomplishing this over time through nurturing and growing the relationship and building trust. To increase success in this area employing the most
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