Sun Tzu was a Chinese military general, strategist and philosopher who lived between 544-496 BC. His book ‘The Art of War’ has become one of the most valuable guides on marketing penetration tactics in modern times. Sun Tzu teaches us to make the most of our resources while causing our competitors to expend theirs unwisely.
4 Keys to Market Penetration and the Art of War Read More »
Sun Tzu was a Chinese military general, strategist and philosopher who lived between 544-496 BC. His book ‘The Art of War’ has become one of the most effective marketing guides in modern times. Sun Tzu teaches us that a well-defined campaign is essential to success and that we must know the strengths and weaknesses of
7 Tenets of Marketing Campaigns and the Art of War Read More »
Sun Tzu was a Chinese military general, strategist and philosopher who lived between 544-496 BC. His book ‘The Art of War’ has become one of the most significant influences in business strategy formulation in modern times. Business strategy defines what a company will do to be successful. A military strategist must accomplish objectives often with
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Providing auto repair services to businesses and other organizations can be a valuable source of volume sales and growth potential. The resources necessary to provide services will not vary much from those needed in the consumer market and by applying marketing, sales and service delivery methods geared for organizations a distinct market segment can be
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Every organization looks for competitive advantages and ways to control costs. Businesses, churches, schools and all types of organizations have members that need their vehicles serviced. Securing business with organizations and their members can be a valuable source of volume business. Incentives and benefits can be offered to attract and retain customers and promotion will
7 Tips on Providing Auto Repair Services to Organizations and Their Members Read More »
Marketing to businesses is quite different from marketing to consumers. As in any marketing effort the key is to deliver a message that conveys a benefit to the target audience and elicits a call to action. Although the concerns of a consumer and a business regarding the service of their vehicles are similar the context
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Customer retention can be one of the most important management areas in the Auto Repair business. Keeping customers is critical to success and thus a lot of attention is required. Retention and acquisition rates must be monitored and every possible effort must be made to build and reinforce positive relationships. Following are 8 keys to
8 Keys to Customer Retention in the Auto Repair Business Read More »
Correspondence with customers can be one of the most powerful influences in customer retention. Reminders for recommended services, birthday cards and appointment reminders are opportunities to communicate with customers and provide value in the relationship. Messages should be concise, attractive and easy to digest. Communication should take place frequently enough to remind the customer of
8 Tips on Auto Repair Service Reminders and Marketing Correspondence Read More »
Airlines and hotels have been doing it for years with their frequent traveler programs. Credit card processors have their rebates that are offered in the form of cash and merchandise. Customer loyalty programs are used by all types of businesses for the simple reason that they work. When a customer has a choice of a number
10 Keys to Auto Repair Customer Loyalty Rewards Read More »
Following up with customers can go a long way toward improving customer retention rates. Direct contact helps to reinforce the relationship as well as identify areas that require improvement. Knowing your customer attrition rate will tell you how fast you’re losing customers. Knowing why will help you to apply corrective actions and reduce loss of
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