Providing Auto Shop Management SOFTWARE Solutions Since 2005


3 Keys to Marketing for Business Success in Automotive Repair

Success in marketing comes through thoughtful application of tried and proven marketing principles. With the advent of the Internet and social media the means by which marketing messages are delivered have changed but the underlying fundamentals of marketing still apply. As in any business endeavor the starting point for marketing is the formulation of a sound strategy. To support the chosen strategy the right marketing mix should be established. And finally marketing messages should be developed to gain attention, garner interest, stimulate desire and elicit action. When these basic concepts are effectively directed at attracting business – success will be achieved:

  1. Employ Focused Marketing Strategies – Focused marketing is characterized as promotion to a segment within the target market. Closely aligning all aspects of the company with a clearly defined focus will maximize results … Read More >>
  2. Use a Powerful Marketing Mix – In the basics of marketing – the marketing mix is defined as being comprised of 4 components – Product, Price, Place and Promotion. As in any other effort – focusing on the basics will result in a firm foundation from which to grow … Read More >>
  3. Develop Strong Marketing Messages – The AIDA marketing model is based on the events that occur when a customer is exposed to an advertisement. The acronym stands for attention, interest, desire and action … Read More >>

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