The most successful people are those who invest wisely. Success can be measured in a number of ways but those who achieve the greatest success are prudent and careful when making investments. Whether instinctively or otherwise those who are most successful in business understand that the most powerful investments are in people. The impact of
7 Keys to Successful Relationship Building in the Auto Repair Business Read More »
Marketing and advertising focus on eliciting a desired reaction from prospective or existing customers. When people are exposed to marketing images and information they interpret the message conveyed and absorb it based on their own understanding. Thus they formulate a conclusion as to what their relationship with the business communicating the message is or will
The Power of Relationship Marketing Read More »
Referred to by a number of different names such as Lube Stickers, Oil Change Stickers, Service Reminder Labels, etc. the impact of these small items can be one of the most powerful marketing tools available to an Auto Repair shop. When placed in the windshield of the vehicle they’re clearly visible to the driver and
The Marketing Power of Next Service Due Stickers Read More »
In the world of business there is no such thing as standing still. You’re either advancing or declining. A business that maintains status quo falls behind because the world around it is constantly changing. Technology, competitors, suppliers, customers and society all change. It’s imperative that a business be adaptable and change as circumstances change. Beyond
The Opportunity of Change Read More »
Marketing is a critical component of any business whether it is focused on attracting new business or retaining existing customers. And like any other business activity it must be managed to ensure its effectiveness and avoid wasted resources. The points below are building blocks of successful marketing. Click on the bullet heading to view the entire
11 Steps to Marketing Success Read More »
Measuring the impact of marketing programs is critical to making the most of advertising investment dollars. Without understanding the return on investment (ROI) of marketing programs, critical resources can be misdirected and poorly utilized. To this end, measurement capabilities must be built into the program at the point it’s established. The question ‘How do I
Measuring the Impact of Marketing Programs Read More »
Long lasting positive relationships are at the core of every successful business. And the basis for a positive relationship is trust. Although in some situations a level of trust can be given at the start of a relationship, for the most part trust is earned over time. Trust is also reciprocal meaning it must be
The Foundation of Lasting Relationships Read More »
Every business has competitors. If there is a business niche that’s worth pursuing more than one company will focus on that market. To be successful it is essential that competitors are known. To be competitive it’s necessary to identify the offerings and strategies of the competition. Evaluating these attributes will allow development of competitive strategies.
Knowing the Competition and Developing a Winning Strategy Read More »
Online reviews can increase awareness of your business, boost search engine rankings and bring business to your company. Studies have shown that a large percentage of people that evaluate automotive service offerings are significantly influenced by online reviews. It has also been demonstrated that the price people are willing to pay for service is impacted
The Impact of Online Reviews on the Auto Repair Business Read More »
In any business environment image is critical but with many players offering similar products and services it becomes even more important. Every time a person is exposed to your business in any way their perception of who you are is affected. From the time they first become aware of your business to the point at
Auto Repair and Tire Shops – What Defines Your Image Read More »
