More and more people are searching for what they want to purchase online. At the time of this writing approximately 70 percent of the population finds and purchases goods and services on line. This means that for a business to be competitive they must be able to be found by people who are searching for
Auto Repair and Tire Shop Web Site Marketing and Search Engine Optimization Read More »
To make informed decisions when developing marketing plans, business plans and budgets it is important to know the customer attrition, retention and acquisition rates for the business. The customer attrition rate indicates the percentage of customers that are lost over a specified time period. This factor supports more effective planning for sales and marketing programs.
Developing an effective marketing plan is an important part of any good company business plan. A marketing plan takes the decisions that were made in Identifying the Target Market, How to Reach them, Marketing Campaigns, Marketing Strategy and Marketing Objectives and formulates them into a detailed plan including the dates they will be executed, costs
Writing an Effective Marketing Plan for Tire and Auto Repair Businesses Read More »
Parts pricing and sourcing is an integral component of the sales process in a Tire or Auto Repair business. Labor and parts are the 2 basic elements of services provided and both contribute to quality and price. It is important to keep the objectives of setting parts prices in mind when making this decision. First
Parts Pricing for Tire and Auto Repair Shops and the Cost of Procurement Read More »
Setting marketing objectives or goals is an important aspect of any marketing or business plan. The goals must be realistic, achievable, specific and measurable. Objectives are statements of what you want to accomplish through your marketing efforts. Examples of marketing objectives are attracting new customers, retaining existing customers, increasing sales to existing customers and increasing
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The purpose of developing a marketing strategy is to focus on target markets that present the best opportunities. Marketing without a defined strategy may be effective but focused marketing will always bring the best results. Target markets that will be most responsive to your unique service and product offerings will achieve the best results for
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Marketing campaigns are developed in order to attract business. However, stating an objective as ‘attract business’ will not result in a very effective campaign. Just as it is important to clearly identify your target market, it is important to state a clear objective and target audience when defining a marketing campaign. The more focused the
Developing Effective Marketing Campaigns For Auto Repair and Tire Shops Read More »
Being in the right place at the right time requires knowing what the right place is. Delivering the right message in the right place requires knowing what is important to your target market
Reaching Your Target Market Read More »
Every customer would be ecstatic if they received top quality at the lowest price with no wait time
Quality, Price and Delivery – Know the Right Mix Read More »
‘I don’t know the secret to success but a sure path to failure is to try to please everyone … Bill Cosby’ Knowing your customer is the key to providing optimum service. Understanding what the customer considers most important offers the ability to provide a positive experience in delivering your service. It allows you
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