Blog

Marketing with Incentives and Consequences in Automotive Repair

Auto Shop Marketing, Tire Shop Marketing

Incentives and consequences can be very powerful when incorporated into marketing efforts. People respond to incentives and avoid consequences. Using incentives in marketing efforts will offer customers more motivation to have their vehicles serviced. Communicating the consequences of not having services performed will motivate customers to have their vehicles services in order to avoid the …

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Three Key Points on Automotive Repair Sales

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Making the most of the automotive repair sales process can increase revenue and help to build long term relationships with customers. Auto repair shop owners and service advisors are very good at presenting service and repair requirements to customers and over time they develop and refine their skill set in this area. Reviewing and thinking …

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Getting Back to Basics in Automotive Repair Marketing

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Marketing has changed dramatically in recent years. The advent of the Internet has brought about a slew of new marketing concepts and techniques. Today we’re bombarded with fancy new terms like Digital Marketing, Internet Marketing, Content Marketing, Social Media Marketing and Inbound Marketing. If basic marketing concepts aren’t employed – the effects of these modern …

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Conducting an Automotive Repair Management Self-Assessment

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An automotive repair business is usually operated by an owner who has the talent and drive to become a business owner. Running a small business and achieving the desired level of profitability is a very diverse subject with many facets. And people generally don’t have a tendency to go through a detailed assessment of their …

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Managing Profitability in Automotive Repair

Auto Shop Management, Tire Shop Management

Then primary responsibility of management is to achieve profit goals. Sales must be generated to cover all operating costs and then supply the desired profit. All other aspects of management support this primary objective. Increasing sales will always increase profit but assuming the auto repair shop is running at capacity the most effective way to …

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Managing Auto Repair Service and Quality

Auto Shop Management, Tire Shop Management

One of the most important responsibilities of management is the delivery of quality service. Premium service is dependent on clearly defined business processes and procedures. When personnel understand how to perform their responsibilities so that production is optimized positive results are achieved. Following are points on managing service quality: Quality Problems are Usually Process Oriented …

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Six Points on Managing Automotive Repair Employees

Auto Shop Management, Tire Shop Management

The most common reason that employees leave their jobs is their manager. A very simple test for self-evaluation as a manager is to listen to yourself when you talk. How many times do you say I or me? How many times do you say we? The best managers are ‘we people’ not ‘me people’. The …

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Using Key Performance Indicators in Automotive Repair Management

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In the automotive repair business circumstances will always require management attention. If a business is to sustain positive growth then key performance indicators can be evaluated to identify areas to which attention should be focused. When utilizing key performance indicators they should always be compared to bench marks such as industry averages to determine whether …

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Improving Automotive Repair Operations by Using Key Performance Indicators

Auto Shop Management, Tire Shop Management

Automotive repair operations can be evaluated using a number of key performance indicators. In this area the effectiveness and efficiency of business processes can be measured and improved if necessary. As in any area key performance indicators should be compared to benchmarks such as industry averages or same period previous year. Excellence in automotive repair …

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Using Sales Key Performance Indicators in Automotive Repair

Repair Sales, Tire Sales

There are several key performance indicators that can be used to evaluate the effectiveness of the sales process. As with all indicators they should be compared to effective benchmarks such as industry averages or same month previous year. Customer loss, profit margins, quote capture, recommendation capture and hours per repair order are all areas that …

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