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Marketing with Incentives and Consequences in Automotive Repair

Incentives and consequences can be very powerful when incorporated into marketing efforts. People respond to incentives and avoid consequences. Using incentives in marketing efforts will offer customers more motivation to have their vehicles serviced. Communicating the consequences of not having services performed will motivate customers to have their vehicles services in order to avoid the …

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Getting Back to Basics in Automotive Repair Marketing

Marketing has changed dramatically in recent years. The advent of the Internet has brought about a slew of new marketing concepts and techniques. Today we’re bombarded with fancy new terms like Digital Marketing, Internet Marketing, Content Marketing, Social Media Marketing and Inbound Marketing. If basic marketing concepts aren’t employed – the effects of these modern …

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Managing Auto Repair Service and Quality

One of the most important responsibilities of management is the delivery of quality service. Premium service is dependent on clearly defined business processes and procedures. When personnel understand how to perform their responsibilities so that production is optimized positive results are achieved. Following are points on managing service quality: Quality Problems are Usually Process Oriented …

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Using Key Performance Indicators in Automotive Repair Management

In the automotive repair business circumstances will always require management attention. If a business is to sustain positive growth then key performance indicators can be evaluated to identify areas to which attention should be focused. When utilizing key performance indicators they should always be compared to bench marks such as industry averages to determine whether …

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Improving Automotive Repair Operations by Using Key Performance Indicators

Automotive repair operations can be evaluated using a number of key performance indicators. In this area the effectiveness and efficiency of business processes can be measured and improved if necessary. As in any area key performance indicators should be compared to benchmarks such as industry averages or same period previous year. Excellence in automotive repair …

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Using Sales Key Performance Indicators in Automotive Repair

There are several key performance indicators that can be used to evaluate the effectiveness of the sales process. As with all indicators they should be compared to effective benchmarks such as industry averages or same month previous year. Customer loss, profit margins, quote capture, recommendation capture and hours per repair order are all areas that …

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