Actions and Reactions in Automotive Repair
Thursday, May 30, 2019 18:33
The old scientific adage “for every action there is an equal and opposite reaction” applies in business as well. In automotive repair marketing, sales and operations – actions taken will elicit results. Marketing actions can result in more business opportunities, … Continue reading
Customer Retention Focused Outbound Marketing for Automotive Repair
Tuesday, January 2, 2018 19:19
Outbound marketing can be viewed as an integral part of customer retention and is widely employed in the auto repair industry. The focus in this regard is to encourage existing customers to return to the shop to have their vehicles … Continue reading
Digital Marketing Basics for the Automotive Repair Business
Thursday, November 30, 2017 20:38
Digital Marketing is becoming more and more prevalent while the use of print advertising is diminishing. Also with the advent of digital marketing the use of inbound marketing continues to grow. While the basics of outbound marketing were defined decades … Continue reading
Digital Outbound Marketing Basics for Automotive Repair
Wednesday, November 29, 2017 22:38
Inbound Marketing is becoming more and more widely used every day. However businesses still need to rely on traditional advertising or Outbound Marketing. Even though outbound marketing is employed largely through digital venues these days the same time tested principals that … Continue reading
Digital Inbound Marketing Basics for Automotive Repair
Wednesday, November 29, 2017 0:13
Inbound Marketing is a significant part of digital marketing and any business today must include it in their campaigns in order to be competitive. The good thing about inbound marketing is that it requires time and little or no … Continue reading
Building a Digital Marketing Foundation for Automotive Repair
Monday, November 27, 2017 18:50
Digital Marketing is comprised of a wide breadth of venues including social media marketing, content marketing, review sites and various other Internet marketing alternatives. Whether marketing campaigns are focused on Inbound or Outbound objectives – ultimately stimulating interest will drive traffic to … Continue reading
Checklist for Building a World Class Shop
Wednesday, November 8, 2017 23:12
By Bob Cooper We work with many world class shop owners throughout North America, and over the years we have discovered that the majority of them have a number of things in common. Beyond the fact that they are owned … Continue reading
Content Marketing for Automotive Repair
Friday, October 27, 2017 16:59
Digital marketing or Internet marketing is becoming more and more widely used and Inbound Marketing is becoming more powerful than Outbound Marketing every day. Content marketing is a powerful component of inbound marketing. The automotive repair shop that employs content marketing … Continue reading
Five Steps to Implementing Content Marketing in Automotive Repair
Friday, October 27, 2017 16:53
The key to successful content marketing is to define a strategy and get started. Once content marketing is initiated it becomes easier and easier. Posting content and inviting readers are the critical points. The more posts per month the greater … Continue reading
Four Reasons to Use Content Marketing in Automotive Repair
Friday, October 27, 2017 1:58
As time marches on traditional marketing becomes less and less effective and content marketing becomes more and more effective. Not only is the cost associated with content marketing much less than traditional advertising but the results are significantly better. It … Continue reading
Four Key Points on Content Marketing for Automotive Repair
Friday, October 27, 2017 1:53
Content marketing refers to creating and distributing information of value to a clearly defined target audience. The term content refers to the information in articles that are created with the objective of providing value, establishing credibility and building relationships. Following … Continue reading
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