Measuring the percentage of recommendations that become sold services is an important measure of sales success. The sales of recommended services that are generated as a result of inspections or diagnoses can be a significant portion of overall revenue. Thus a small increase in the recommendation capture rate can equate to an impactful sales increase. Upselling is largely predicated on presentation. Communicating the benefits of having services performed and simplifying the decision process will positively impact recommendation sales. Likewise, employing graphics and colors will result in increased recommendation capture rates. To learn how FastTrak supports growing the recommendation capture rate click the link below:
