An existing customer may ask for pricing on a service for different reasons. It may be that they want to determine if the service is affordable. Or it may be that they’re comparison shopping. In this scenario the loss of the quote may equate to a lost customer. When providing a quote for an existing customer an advantage is the existing relationship. People buy more based on their relationship with the sales person and their view of the company than the actual repair service. However if the person is asking for a quote then price is an important consideration. Care should be taken to be competitive without sacrificing quality. To learn how FastTrak supports increasing the capture rate for existing customers click the link below:
