The percentage of existing customers that purchased services during a period is the measurement of retained customers. This performance indicator is a measurement of how well the shop is doing at keeping customers. Many factors can contribute to customer retention but most factors are relationship oriented and a lot have to do with communication. Developing marketing programs and monitoring their effectiveness will ensure the most effective use of marketing resources. Finding out the reasons for business loss will identify areas that need improvement. To learn how FastTrak supports increasing the customer retention rate click the link below:
