Marketing and advertising focus on eliciting a desired reaction from prospective or existing customers. When people are exposed to marketing images and information they interpret the message conveyed and absorb it based on their own understanding. Thus they formulate a conclusion as to what their relationship with the business communicating the message is or will
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Time is one of the most valuable commodities there is. There never seems to be enough of it. Focusing on your own use of time and applying efficiencies and organization will result in more available time. More available time allows for greater accomplishments. Time management requires evaluation of one’s own use of time. Identifying and
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Selecting and installing a new software system is a significant undertaking for any company. Selecting a system and them implementing it can be a daunting task but if undertaken with care positive results will be achieved. The key is in planning. If each step of the process is planned and confirmed once completed the gradual
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If sufficient care is given to the repair sales process success will follow. Pricing, profit, and product mix are primary components of any service offering. Providing accurate competitive estimates are critical to earning business. Sales presentation and customer service are the final pieces of the puzzle that influence positive long term relationships. The following keys
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Marketing is a critical component of any business whether it is focused on attracting new business or retaining existing customers. And like any other business activity it must be managed to ensure its effectiveness and avoid wasted resources. The points below are building blocks of successful marketing. Click on the bullet heading to view the entire
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Once a software system has been fully implemented and incorporated into a company’s business processes it should be reviewed periodically to gauge its impact on the business. A good system will have a positive impact on the business it supports in terms of the marketing, sales and operations. It will support the company’s efforts to
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In the auto service industry repeat business is paramount to success. The higher the customer retention rate the greater long term success will be. Therefore ongoing relationship management is critical. To assume everything is OK because there are no apparent problems is a sure way to allow business to deteriorate. Efforts at improving customer relations
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Managing availability and usage of shop labor can have a profound effect on profitability. In fact it’s one of the most often overlooked yet potentially impactful areas of business activity in an auto repair shop. These types of measurements require time reporting and time reporting has a cost. But if the information is put to
Measuring Efficiency and Proficiency for Auto Repair Shops Read More »
Every business has competitors. If there is a business niche that’s worth pursuing more than one company will focus on that market. To be successful it is essential that competitors are known. To be competitive it’s necessary to identify the offerings and strategies of the competition. Evaluating these attributes will allow development of competitive strategies.
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Online reviews can increase awareness of your business, boost search engine rankings and bring business to your company. Studies have shown that a large percentage of people that evaluate automotive service offerings are significantly influenced by online reviews. It has also been demonstrated that the price people are willing to pay for service is impacted
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