Providing Auto Shop Management SOFTWARE Solutions Since 2005

BLOG

Setting Marketing Objectives for Tire and Auto Repair Shops

Setting marketing objectives or goals is an important aspect of any marketing or business plan. The goals must be realistic, achievable, specific and measurable. Objectives are statements of what you want to accomplish through your marketing efforts. Examples of marketing objectives are attracting new customers, retaining existing customers, increasing sales to existing customers and increasing […]

Setting Marketing Objectives for Tire and Auto Repair Shops Read More »

Performing a Cost Benefit Analysis for Auto Repair and Tire Shop Systems

A cost/benefit analysis should always be part of any software system evaluation. Without performing this exercise a decision may be made based on the wrong criteria. The majority of the costs in a software system implementation occur on the front end while the benefits are realized over time. A system that appears less expensive in

Performing a Cost Benefit Analysis for Auto Repair and Tire Shop Systems Read More »

Measuring the Accuracy of Labor Estimates for Auto Repair and Tire Shops

Labor is a significant component in determining profitability and competitiveness in the auto repair and retail tire business. It is of the utmost importance that estimates of labor time are as accurate as possible to ensure that work is profitable and pricing is in line with the marketplace. There are a number of factors that

Measuring the Accuracy of Labor Estimates for Auto Repair and Tire Shops Read More »

Implementing Change and Achieving Buy In

Change is inevitable. Change can be brought about by external circumstances, internal changes (personnel, etc), growth objectives, new investments and a host of other factors. Change is never easy but it’s even harder when it’s not managed. The importance of garnering support by the people that will contribute to the success of change implementation cannot

Implementing Change and Achieving Buy In Read More »

Developing Effective Marketing Campaigns For Auto Repair and Tire Shops

Marketing campaigns are developed in order to attract business. However, stating an objective as ‘attract business’ will not result in a very effective campaign. Just as it is important to clearly identify your target market, it is important to state a clear objective and target audience when defining a marketing campaign. The more focused the

Developing Effective Marketing Campaigns For Auto Repair and Tire Shops Read More »

Evaluating the Effectiveness of Repair Order Processing

The cost of processing a repair order can vary considerably depending on the complexity of the work to be performed as well as a number of other factors. A very simple repair order can take very few relatively small steps while a complex order can take many steps. Continuous evaluation of each step in the

Evaluating the Effectiveness of Repair Order Processing Read More »

– We Integrate With –