Measuring the impact of marketing programs is critical to making the most of advertising investment dollars. Without understanding the return on investment (ROI) of marketing programs, critical resources can be misdirected and poorly utilized. To this end, measurement capabilities must be built into the program at the point it’s established. The question ‘How do I
Measuring the Impact of Marketing Programs Read More »
Long lasting positive relationships are at the core of every successful business. And the basis for a positive relationship is trust. Although in some situations a level of trust can be given at the start of a relationship, for the most part trust is earned over time. Trust is also reciprocal meaning it must be
The Foundation of Lasting Relationships Read More »
Every business has competitors. If there is a business niche that’s worth pursuing more than one company will focus on that market. To be successful it is essential that competitors are known. To be competitive it’s necessary to identify the offerings and strategies of the competition. Evaluating these attributes will allow development of competitive strategies.
Knowing the Competition and Developing a Winning Strategy Read More »
Online reviews can increase awareness of your business, boost search engine rankings and bring business to your company. Studies have shown that a large percentage of people that evaluate automotive service offerings are significantly influenced by online reviews. It has also been demonstrated that the price people are willing to pay for service is impacted
The Impact of Online Reviews on the Auto Repair Business Read More »
In any business environment image is critical but with many players offering similar products and services it becomes even more important. Every time a person is exposed to your business in any way their perception of who you are is affected. From the time they first become aware of your business to the point at
Auto Repair and Tire Shops – What Defines Your Image Read More »
More and more people are searching for what they want to purchase online. At the time of this writing approximately 70 percent of the population finds and purchases goods and services on line. This means that for a business to be competitive they must be able to be found by people who are searching for
Auto Repair and Tire Shop Web Site Marketing and Search Engine Optimization Read More »
To make informed decisions when developing marketing plans, business plans and budgets it is important to know the customer attrition, retention and acquisition rates for the business. The customer attrition rate indicates the percentage of customers that are lost over a specified time period. This factor supports more effective planning for sales and marketing programs.
Developing an effective marketing plan is an important part of any good company business plan. A marketing plan takes the decisions that were made in Identifying the Target Market, How to Reach them, Marketing Campaigns, Marketing Strategy and Marketing Objectives and formulates them into a detailed plan including the dates they will be executed, costs
Writing an Effective Marketing Plan for Tire and Auto Repair Businesses Read More »
Parts pricing and sourcing is an integral component of the sales process in a Tire or Auto Repair business. Labor and parts are the 2 basic elements of services provided and both contribute to quality and price. It is important to keep the objectives of setting parts prices in mind when making this decision. First
Parts Pricing for Tire and Auto Repair Shops and the Cost of Procurement Read More »
Setting marketing objectives or goals is an important aspect of any marketing or business plan. The goals must be realistic, achievable, specific and measurable. Objectives are statements of what you want to accomplish through your marketing efforts. Examples of marketing objectives are attracting new customers, retaining existing customers, increasing sales to existing customers and increasing
Setting Marketing Objectives for Tire and Auto Repair Shops Read More »
