Tire Sales

Automotive Repair Shop Sales

From the point of initial contact through the repair cycle communication is the most important factor in successful automotive repair sales. Making sure that a complete understanding of the customer needs and offering any additional identified repairs is critical to success but even more so the relationship with the customer determines success of failure. Following […]

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Sales Related Actions and Reactions in Automotive Repair

In sales the effects of actions and reactions are probably more accentuated than in other areas of business. This is where the rubber meets the road and the impact on business success and failure can be dramatic. High pricing, overselling and favoring sales over relationships can negatively impact business success. Conversely containing costs and selling

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Utilizing Incentives and Consequences in Automotive Repair

People respond to incentives and avoid consequences. In the automotive repair business these two concepts can be employed effectively in dealings with customers as well as personnel. Important factors driving customers when it comes to vehicle ownership are safety and cost of ownership. When marketing and sales efforts incorporate incentives and consequences positive results can

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Making use of Incentives and Consequences in Automotive Repair Sales

People respond to incentives and avoid consequences. Recognizing these two ideas and incorporating them into the sales process will contribute greatly to success in automotive repair sales. A good portion of sales volume in automotive repair is earned through presentation of recommended services. Incorporating the communication of incentives and consequences realized as a result of

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Using Key Performance Indicators in Automotive Repair Management

In the automotive repair business circumstances will always require management attention. If a business is to sustain positive growth then key performance indicators can be evaluated to identify areas to which attention should be focused. When utilizing key performance indicators they should always be compared to bench marks such as industry averages to determine whether

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