target market for tire stores Archives

Marketing Based Actions and Reactions in Automotive Repair

Auto Shop Marketing, Tire Shop Marketing

Marketing actions taken – if effective – will elicit a corresponding reaction in an automotive repair business. Conversely inaction will result in no responsive results. Marketing efforts should always be considered as directed at retaining existing customers or attracting new business thus effectiveness can be evaluated. In the end the truth remains that action results …

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Getting Back to Basics in Automotive Repair Marketing

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Marketing has changed dramatically in recent years. The advent of the Internet has brought about a slew of new marketing concepts and techniques. Today we’re bombarded with fancy new terms like Digital Marketing, Internet Marketing, Content Marketing, Social Media Marketing and Inbound Marketing. If basic marketing concepts aren’t employed – the effects of these modern …

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Using Key Performance Indicators in Automotive Repair Management

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In the automotive repair business circumstances will always require management attention. If a business is to sustain positive growth then key performance indicators can be evaluated to identify areas to which attention should be focused. When utilizing key performance indicators they should always be compared to bench marks such as industry averages to determine whether …

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Using Automotive Repair Marketing Key Performance Indicators

Auto Shop Marketing, Tire Shop Marketing

Key performance indicators can be very effective in assessing the effectiveness of marketing efforts. Questions such as: Are we acquiring customers at an acceptable rate; Are we doing a good enough job of keeping existing customers; Are we performing the appropriate mix of repair vs preventive maintenance work can be answered. In any use of …

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Combatting Declining Sales in Automotive Repair

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In the automotive repair business achieving and maintaining required sales levels is an ongoing challenge. It’s always better to be proactive in this regard but unexpected circumstances can always affect the best laid of plans. An effective practice is to monitor specific sales based key performance indicators. If performance is not trending in the right …

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Counteracting Declining Customer Acquisition Rates in Auto Repair

Auto Shop Management, Tire Shop Management

For an automotive repair shop the customer acquisition rate refers to the percentage of increase in the customer base within a given time period. For example if a shop starts the year with 100 active customers and 20 new customers are added during the year the acquisition rate would be 20 percent. Another way to …

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Customer Retention Strategies for Automotive Repair

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Customer retention is a very important factor in the automotive repair business. It’s so important that there are businesses that specialize in this area of marketing specifically for auto repair and act as service providers to auto repair shops. Customer retention efforts focus on encouraging existing customers to return for service on their vehicles. Outbound …

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Customer Retention Management in Automotive Repair

Auto Shop Marketing, Tire Shop Marketing

When managing customer retention it’s important to evaluate the effectiveness of efforts directed at this objective. This is measured in a key performance indicator referred to as the customer retention rate. The retention rate is the percentage of customers that return for service within a given time period – usually a year. Knowing the customer …

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Inbound Marketing and Customer Retention in Automotive Repair

Auto Shop Marketing, Tire Shop Marketing

Inbound marketing can be employed in an effort to acquire new customers but can be equally as powerful in retaining existing customers. The foundation of inbound marketing is providing value primarily through information sharing. Sharing knowledge on vehicle ownership can be very influential in cultivating and reinforcing existing customer relationships. Inbound marketing can be employed …

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Customer Retention Focused Outbound Marketing for Automotive Repair

Auto Shop Marketing, Tire Shop Marketing

Outbound marketing can be viewed as an integral part of customer retention and is widely employed in the auto repair industry. The focus in this regard is to encourage existing customers to return to the shop to have their vehicles serviced. Marketing tools such as service due reminders, recommendation reminders and lube stickers can be …

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