Customer Retention Archives

Using Key Performance Indicators in Automotive Repair Management

In the automotive repair business circumstances will always require management attention. If a business is to sustain positive growth then key performance indicators can be evaluated to identify areas to which attention should be focused. When utilizing key performance indicators they should always be compared to bench marks such as industry averages to determine whether …

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The Small Business Challenges of a Growing Economy

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According to most indicators the United States economy is growing at a pace not seen in years. Economic expansion is a positive circumstance and will support business success. However it can present challenges not experienced in a slower growth phase. Employees and other resources can become scarcer as there is more competition for them. Increased …

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Maintaining Customer Service Levels in an Expanding Economy

Auto Shop Management, Tire Shop Management

A growing economy presents a number of challenges for a small business. Hiring and retaining quality employees becomes more difficult while at the same time demand for services is likely to increase. This combination of factors increases the chance of service quality suffering and care must be taken not to allow this to happen. An uptick …

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Customer Retention Strategies for Automotive Repair

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Customer retention is a very important factor in the automotive repair business. It’s so important that there are businesses that specialize in this area of marketing specifically for auto repair and act as service providers to auto repair shops. Customer retention efforts focus on encouraging existing customers to return for service on their vehicles. Outbound …

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Customer Retention Management in Automotive Repair

Auto Shop Marketing, Tire Shop Marketing

When managing customer retention it’s important to evaluate the effectiveness of efforts directed at this objective. This is measured in a key performance indicator referred to as the customer retention rate. The retention rate is the percentage of customers that return for service within a given time period – usually a year. Knowing the customer …

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Inbound Marketing and Customer Retention in Automotive Repair

Auto Shop Marketing, Tire Shop Marketing

Inbound marketing can be employed in an effort to acquire new customers but can be equally as powerful in retaining existing customers. The foundation of inbound marketing is providing value primarily through information sharing. Sharing knowledge on vehicle ownership can be very influential in cultivating and reinforcing existing customer relationships. Inbound marketing can be employed …

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Customer Retention Focused Outbound Marketing for Automotive Repair

Auto Shop Marketing, Tire Shop Marketing

Outbound marketing can be viewed as an integral part of customer retention and is widely employed in the auto repair industry. The focus in this regard is to encourage existing customers to return to the shop to have their vehicles serviced. Marketing tools such as service due reminders, recommendation reminders and lube stickers can be …

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