The old scientific adage “for every action there is an equal and opposite reaction” applies in business as well. In automotive repair marketing, sales and operations – actions taken will elicit results. Marketing actions can result in more business opportunities, sales related actions can increase business volume and operational actions can improve productivity thus stimulating …
In sales the effects of actions and reactions are probably more accentuated than in other areas of business. This is where the rubber meets the road and the impact on business success and failure can be dramatic. High pricing, overselling and favoring sales over relationships can negatively impact business success. Conversely containing costs and selling …
Sales Related Actions and Reactions in Automotive Repair Read More »
Solution selling is a methodology that was developed in the business to business environment primarily focused on technology sales. It’s a natural fit for the auto repair business as much of what takes place is solution oriented. However, in recent times people have come to view the term ‘solution’ as an overused, watered down term …
8 Keys to Solution Based Marketing for Auto Repair Read More »
Sun Tzu was a Chinese military general, strategist and philosopher who lived between 544-496 BC. His book ‘The Art of War’ has become one of the most widely used business guides in modern times. Sun Tzu teaches us that sound business strategies supported by well thought out business plans are critical to success. He teaches …
Sun Tzu was a Chinese military general, strategist and philosopher who lived between 544-496 BC. His book ‘The Art of War’ is one of the most widely used guides on marketing and sales tactics. He teaches us to take advantage of our competitor’s weaknesses by drawing attention to our strengths. Also, a coordinated blend of …
Every organization looks for competitive advantages and ways to control costs. Businesses, churches, schools and all types of organizations have members that need their vehicles serviced. Securing business with organizations and their members can be a valuable source of volume business. Incentives and benefits can be offered to attract and retain customers and promotion will …
7 Tips on Providing Auto Repair Services to Organizations and Their Members Read More »
