auto shop marketing

Customer Retention Focused Outbound Marketing for Automotive Repair

Outbound marketing can be viewed as an integral part of customer retention and is widely employed in the auto repair industry. The focus in this regard is to encourage existing customers to return to the shop to have their vehicles serviced. Marketing tools such as service due reminders, recommendation reminders and lube stickers can be […]

Customer Retention Focused Outbound Marketing for Automotive Repair Read More »

Digital Outbound Marketing Basics for Automotive Repair

Inbound Marketing is becoming more and more widely used every day. However businesses still need to rely on traditional advertising or Outbound Marketing. Even though outbound marketing is employed largely through digital venues these days the same time tested principals that have been used for decades still apply. Using the most effective venue, building powerful marketing

Digital Outbound Marketing Basics for Automotive Repair Read More »

Building a Digital Marketing Foundation for Automotive Repair

Digital Marketing is comprised of a wide breadth of venues including social media marketing, content marketing, review sites and various other Internet marketing alternatives.  Whether marketing campaigns are focused on Inbound or Outbound objectives – ultimately stimulating interest will drive traffic to the company website. Thus success in digital marketing is dependent on a well- constructed website.

Building a Digital Marketing Foundation for Automotive Repair Read More »

Five Steps to Implementing Content Marketing in Automotive Repair

The key to successful content marketing is to define a strategy and get started. Once content marketing is initiated it becomes easier and easier. Posting content and inviting readers are the critical points. The more posts per month the greater the impact. The greater the number of readers the greater the benefits will be. Following

Five Steps to Implementing Content Marketing in Automotive Repair Read More »

Four Reasons to Use Content Marketing in Automotive Repair

As time marches on traditional marketing becomes less and less effective and content marketing becomes more and more effective. Not only is the cost associated with content marketing much less than traditional advertising but the results are significantly better. It should also be noted that the results of content marketing are cumulative so the sooner

Four Reasons to Use Content Marketing in Automotive Repair Read More »

Four Key Points on Content Marketing for Automotive Repair

Content marketing refers to creating and distributing information of value to a clearly defined target audience. The term content refers to the information in articles that are created with the objective of providing value, establishing credibility and building relationships. Following are key points on content marketing: Provide Value – Information content posted for prospects and

Four Key Points on Content Marketing for Automotive Repair Read More »

– We Integrate With –