auto shop marketing

ActionReaction

Actions and Reactions in Automotive Repair

The old scientific adage “for every action there is an equal and opposite reaction” applies in business as well. In automotive repair marketing, sales and operations – actions taken will elicit results. Marketing actions can result in more business opportunities, sales related actions can increase business volume and operational actions can improve productivity thus stimulating […]

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Marketing Based Actions and Reactions in Automotive Repair

Marketing actions taken – if effective – will elicit a corresponding reaction in an automotive repair business. Conversely inaction will result in no responsive results. Marketing efforts should always be considered as directed at retaining existing customers or attracting new business thus effectiveness can be evaluated. In the end the truth remains that action results

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Getting Back to Basics in Automotive Repair Marketing

Marketing has changed dramatically in recent years. The advent of the Internet has brought about a slew of new marketing concepts and techniques. Today we’re bombarded with fancy new terms like Digital Marketing, Internet Marketing, Content Marketing, Social Media Marketing and Inbound Marketing. If basic marketing concepts aren’t employed – the effects of these modern

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Using Key Performance Indicators in Automotive Repair Management

In the automotive repair business circumstances will always require management attention. If a business is to sustain positive growth then key performance indicators can be evaluated to identify areas to which attention should be focused. When utilizing key performance indicators they should always be compared to bench marks such as industry averages to determine whether

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Using Automotive Repair Marketing Key Performance Indicators

Key performance indicators can be very effective in assessing the effectiveness of marketing efforts. Questions such as: Are we acquiring customers at an acceptable rate; Are we doing a good enough job of keeping existing customers; Are we performing the appropriate mix of repair vs preventive maintenance work can be answered. In any use of

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Counteracting Declining Customer Acquisition Rates in Auto Repair

For an automotive repair shop the customer acquisition rate refers to the percentage of increase in the customer base within a given time period. For example if a shop starts the year with 100 active customers and 20 new customers are added during the year the acquisition rate would be 20 percent. Another way to

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Employing Operational Controls in Automotive Repair

An automotive repair operation can be a very complex environment. As volume increases so can complexity. Regardless, the primary concerns of the customer remain the same. Overall – customers want to have quality work performed on their vehicles with as little demand on their time as possible. There are many factors that contribute to achieving

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Inbound Marketing and Customer Retention in Automotive Repair

Inbound marketing can be employed in an effort to acquire new customers but can be equally as powerful in retaining existing customers. The foundation of inbound marketing is providing value primarily through information sharing. Sharing knowledge on vehicle ownership can be very influential in cultivating and reinforcing existing customer relationships. Inbound marketing can be employed

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