auto shop loyalty programs

Utilizing Incentives and Consequences in Automotive Repair

People respond to incentives and avoid consequences. In the automotive repair business these two concepts can be employed effectively in dealings with customers as well as personnel. Important factors driving customers when it comes to vehicle ownership are safety and cost of ownership. When marketing and sales efforts incorporate incentives and consequences positive results can […]

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8 Keys to Customer Retention in the Auto Repair Business

Customer retention can be one of the most important management areas in the Auto Repair business. Keeping customers is critical to success and thus a lot of attention is required. Retention and acquisition rates must be monitored and every possible effort must be made to build and reinforce positive relationships. Following are 8 keys to

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