The old scientific adage “for every action there is an equal and opposite reaction” applies in business as well. In automotive repair marketing, sales and operations – actions taken will elicit results. Marketing actions can result in more business opportunities, sales related actions can increase business volume and operational actions can improve productivity thus stimulating …
People respond to incentives and avoid consequences. In the automotive repair business these two concepts can be employed effectively in dealings with customers as well as personnel. Important factors driving customers when it comes to vehicle ownership are safety and cost of ownership. When marketing and sales efforts incorporate incentives and consequences positive results can …
Utilizing Incentives and Consequences in Automotive Repair Read More »
Like all people – automotive repair personnel will respond to incentives and avoid consequences. Often compensation is incentive based with corresponding consequences for negative outcomes resulting from striving for goals. It’s always important that costs be considered when offering incentive based compensation as increased expenses can defeat the purpose of achieving higher sales volume. Following …
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