auto shop customers Archives

Utilizing Incentives and Consequences in Automotive Repair

People respond to incentives and avoid consequences. In the automotive repair business these two concepts can be employed effectively in dealings with customers as well as personnel. Important factors driving customers when it comes to vehicle ownership are safety and cost of ownership. When marketing and sales efforts incorporate incentives and consequences positive results can …

Utilizing Incentives and Consequences in Automotive Repair Read More »

Making use of Incentives and Consequences in Automotive Repair Sales

Repair Sales, Tire Sales

People respond to incentives and avoid consequences. Recognizing these two ideas and incorporating them into the sales process will contribute greatly to success in automotive repair sales. A good portion of sales volume in automotive repair is earned through presentation of recommended services. Incorporating the communication of incentives and consequences realized as a result of …

Making use of Incentives and Consequences in Automotive Repair Sales Read More »

Marketing with Incentives and Consequences in Automotive Repair

Auto Shop Marketing, Tire Shop Marketing

Incentives and consequences can be very powerful when incorporated into marketing efforts. People respond to incentives and avoid consequences. Using incentives in marketing efforts will offer customers more motivation to have their vehicles serviced. Communicating the consequences of not having services performed will motivate customers to have their vehicles services in order to avoid the …

Marketing with Incentives and Consequences in Automotive Repair Read More »

Three Key Points on Automotive Repair Sales

Feature

Making the most of the automotive repair sales process can increase revenue and help to build long term relationships with customers. Auto repair shop owners and service advisors are very good at presenting service and repair requirements to customers and over time they develop and refine their skill set in this area. Reviewing and thinking …

Three Key Points on Automotive Repair Sales Read More »

Getting Back to Basics in Automotive Repair Marketing

Feature

Marketing has changed dramatically in recent years. The advent of the Internet has brought about a slew of new marketing concepts and techniques. Today we’re bombarded with fancy new terms like Digital Marketing, Internet Marketing, Content Marketing, Social Media Marketing and Inbound Marketing. If basic marketing concepts aren’t employed – the effects of these modern …

Getting Back to Basics in Automotive Repair Marketing Read More »

Conducting an Automotive Repair Management Self-Assessment

Feature

An automotive repair business is usually operated by an owner who has the talent and drive to become a business owner. Running a small business and achieving the desired level of profitability is a very diverse subject with many facets. And people generally don’t have a tendency to go through a detailed assessment of their …

Conducting an Automotive Repair Management Self-Assessment Read More »

Managing Auto Repair Service and Quality

Auto Shop Management, Tire Shop Management

One of the most important responsibilities of management is the delivery of quality service. Premium service is dependent on clearly defined business processes and procedures. When personnel understand how to perform their responsibilities so that production is optimized positive results are achieved. Following are points on managing service quality: Quality Problems are Usually Process Oriented …

Managing Auto Repair Service and Quality Read More »

Using Key Performance Indicators in Automotive Repair Management

Feature

In the automotive repair business circumstances will always require management attention. If a business is to sustain positive growth then key performance indicators can be evaluated to identify areas to which attention should be focused. When utilizing key performance indicators they should always be compared to bench marks such as industry averages to determine whether …

Using Key Performance Indicators in Automotive Repair Management Read More »

Using Sales Key Performance Indicators in Automotive Repair

Repair Sales, Tire Sales

There are several key performance indicators that can be used to evaluate the effectiveness of the sales process. As with all indicators they should be compared to effective benchmarks such as industry averages or same month previous year. Customer loss, profit margins, quote capture, recommendation capture and hours per repair order are all areas that …

Using Sales Key Performance Indicators in Automotive Repair Read More »

Using Automotive Repair Marketing Key Performance Indicators

Auto Shop Marketing, Tire Shop Marketing

Key performance indicators can be very effective in assessing the effectiveness of marketing efforts. Questions such as: Are we acquiring customers at an acceptable rate; Are we doing a good enough job of keeping existing customers; Are we performing the appropriate mix of repair vs preventive maintenance work can be answered. In any use of …

Using Automotive Repair Marketing Key Performance Indicators Read More »