auto shop customers

Utilizing Incentives and Consequences in Automotive Repair

People respond to incentives and avoid consequences. In the automotive repair business these two concepts can be employed effectively in dealings with customers as well as personnel. Important factors driving customers when it comes to vehicle ownership are safety and cost of ownership. When marketing and sales efforts incorporate incentives and consequences positive results can …

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incentives

Making use of Incentives and Consequences in Automotive Repair Sales

People respond to incentives and avoid consequences. Recognizing these two ideas and incorporating them into the sales process will contribute greatly to success in automotive repair sales. A good portion of sales volume in automotive repair is earned through presentation of recommended services. Incorporating the communication of incentives and consequences realized as a result of …

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Marketing with Incentives and Consequences in Automotive Repair

Incentives and consequences can be very powerful when incorporated into marketing efforts. People respond to incentives and avoid consequences. Using incentives in marketing efforts will offer customers more motivation to have their vehicles serviced. Communicating the consequences of not having services performed will motivate customers to have their vehicles services in order to avoid the …

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Getting Back to Basics in Automotive Repair Marketing

Marketing has changed dramatically in recent years. The advent of the Internet has brought about a slew of new marketing concepts and techniques. Today we’re bombarded with fancy new terms like Digital Marketing, Internet Marketing, Content Marketing, Social Media Marketing and Inbound Marketing. If basic marketing concepts aren’t employed – the effects of these modern …

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Managing Auto Repair Service and Quality

One of the most important responsibilities of management is the delivery of quality service. Premium service is dependent on clearly defined business processes and procedures. When personnel understand how to perform their responsibilities so that production is optimized positive results are achieved. Following are points on managing service quality:   Quality Problems are Usually Process …

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Using Key Performance Indicators in Automotive Repair Management

In the automotive repair business circumstances will always require management attention. If a business is to sustain positive growth then key performance indicators can be evaluated to identify areas to which attention should be focused. When utilizing key performance indicators they should always be compared to bench marks such as industry averages to determine whether …

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Using Sales Key Performance Indicators in Automotive Repair

There are several key performance indicators that can be used to evaluate the effectiveness of the sales process. As with all indicators they should be compared to effective benchmarks such as industry averages or same month previous year. Customer loss, profit margins, quote capture, recommendation capture and hours per repair order are all areas that …

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Using Automotive Repair Marketing Key Performance Indicators

Key performance indicators can be very effective in assessing the effectiveness of marketing efforts. Questions such as: Are we acquiring customers at an acceptable rate; Are we doing a good enough job of keeping existing customers; Are we performing the appropriate mix of repair vs preventive maintenance work can be answered. In any use of …

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