Marketing could be the single most significant factor in achieving success with a business startup. Prospective customers need to know you’re there. Marketing budgets can be limited for a new business so it’s important to take advantage of low or zero cost options. Following are important marketing points for a new automotive repair business:
An ongoing challenge in automotive repair management is that of attracting new business with a limited budget. In today’s Internet based marketplace there are several low or zero cost options that can be used. They require some time for setup and maintenance but zero or low out of pocket cost. Following is simple but effective …
Three Low or Zero Cost Options for Automotive Repair Marketing Read More »
A significant challenge for a small business in today’s Internet based marketplace is to be visible to prospective customers. A Google Business Profile (formerly known as ‘Google My Business’) can be a major factor in realizing success in that effort. The information most people are interested in when looking for an auto repair shop can …
Benefits of a Google Business Profile for Auto Repair Shops Read More »
Sending marketing messages to existing and potential customers via email can be an effective method of attracting business in automotive repair. Email marketing can be an effective method of marketing to existing customers as well as prospective customers. Emails for reminders, promotional offerings and value messages can be employed. Following are ways that email marketing …
Using Email Marketing Campaigns in Automotive Repair Read More »
The most beneficial use of social media in auto repair shop marketing is in sharing of information of value with followers. The majority of postings to social media should be information that will be helpful to vehicle owners. Advertising messages should be used sparingly if at all. Also, in any of the social marketing platforms …
Social Media Marketing for Automotive Repair Shops Read More »
The old scientific adage “for every action there is an equal and opposite reaction” applies in business as well. In automotive repair marketing, sales and operations – actions taken will elicit results. Marketing actions can result in more business opportunities, sales related actions can increase business volume and operational actions can improve productivity thus stimulating …
Marketing actions taken – if effective – will elicit a corresponding reaction in an automotive repair business. Conversely inaction will result in no responsive results. Marketing efforts should always be considered as directed at retaining existing customers or attracting new business thus effectiveness can be evaluated. In the end the truth remains that action results …
Marketing Based Actions and Reactions in Automotive Repair Read More »
People respond to incentives and avoid consequences. In the automotive repair business these two concepts can be employed effectively in dealings with customers as well as personnel. Important factors driving customers when it comes to vehicle ownership are safety and cost of ownership. When marketing and sales efforts incorporate incentives and consequences positive results can …
Utilizing Incentives and Consequences in Automotive Repair Read More »
Incentives and consequences can be very powerful when incorporated into marketing efforts. People respond to incentives and avoid consequences. Using incentives in marketing efforts will offer customers more motivation to have their vehicles serviced. Communicating the consequences of not having services performed will motivate customers to have their vehicles services in order to avoid the …
Marketing with Incentives and Consequences in Automotive Repair Read More »
Marketing has changed dramatically in recent years. The advent of the Internet has brought about a slew of new marketing concepts and techniques. Today we’re bombarded with fancy new terms like Digital Marketing, Internet Marketing, Content Marketing, Social Media Marketing and Inbound Marketing. If basic marketing concepts aren’t employed – the effects of these modern …
Getting Back to Basics in Automotive Repair Marketing Read More »
