auto repair shop marketing

Marketing Based Actions and Reactions in Automotive Repair

Marketing actions taken – if effective – will elicit a corresponding reaction in an automotive repair business. Conversely inaction will result in no responsive results. Marketing efforts should always be considered as directed at retaining existing customers or attracting new business thus effectiveness can be evaluated. In the end the truth remains that action results …

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Utilizing Incentives and Consequences in Automotive Repair

People respond to incentives and avoid consequences. In the automotive repair business these two concepts can be employed effectively in dealings with customers as well as personnel. Important factors driving customers when it comes to vehicle ownership are safety and cost of ownership. When marketing and sales efforts incorporate incentives and consequences positive results can …

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Marketing with Incentives and Consequences in Automotive Repair

Incentives and consequences can be very powerful when incorporated into marketing efforts. People respond to incentives and avoid consequences. Using incentives in marketing efforts will offer customers more motivation to have their vehicles serviced. Communicating the consequences of not having services performed will motivate customers to have their vehicles services in order to avoid the …

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Getting Back to Basics in Automotive Repair Marketing

Marketing has changed dramatically in recent years. The advent of the Internet has brought about a slew of new marketing concepts and techniques. Today we’re bombarded with fancy new terms like Digital Marketing, Internet Marketing, Content Marketing, Social Media Marketing and Inbound Marketing. If basic marketing concepts aren’t employed – the effects of these modern …

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Using Key Performance Indicators in Automotive Repair Management

In the automotive repair business circumstances will always require management attention. If a business is to sustain positive growth then key performance indicators can be evaluated to identify areas to which attention should be focused. When utilizing key performance indicators they should always be compared to bench marks such as industry averages to determine whether …

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Using Automotive Repair Marketing Key Performance Indicators

Key performance indicators can be very effective in assessing the effectiveness of marketing efforts. Questions such as: Are we acquiring customers at an acceptable rate; Are we doing a good enough job of keeping existing customers; Are we performing the appropriate mix of repair vs preventive maintenance work can be answered. In any use of …

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Counteracting Declining Customer Acquisition Rates in Auto Repair

For an automotive repair shop the customer acquisition rate refers to the percentage of increase in the customer base within a given time period. For example if a shop starts the year with 100 active customers and 20 new customers are added during the year the acquisition rate would be 20 percent. Another way to …

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