The old scientific adage “for every action there is an equal and opposite reaction” applies in business as well. In automotive repair marketing, sales and operations – actions taken will elicit results. Marketing actions can result in more business opportunities, sales related actions can increase business volume and operational actions can improve productivity thus stimulating …
In sales the effects of actions and reactions are probably more accentuated than in other areas of business. This is where the rubber meets the road and the impact on business success and failure can be dramatic. High pricing, overselling and favoring sales over relationships can negatively impact business success. Conversely containing costs and selling …
Sales Related Actions and Reactions in Automotive Repair Read More »
People respond to incentives and avoid consequences. Recognizing these two ideas and incorporating them into the sales process will contribute greatly to success in automotive repair sales. A good portion of sales volume in automotive repair is earned through presentation of recommended services. Incorporating the communication of incentives and consequences realized as a result of …
Making use of Incentives and Consequences in Automotive Repair Sales Read More »
Making the most of the automotive repair sales process can increase revenue and help to build long term relationships with customers. Auto repair shop owners and service advisors are very good at presenting service and repair requirements to customers and over time they develop and refine their skill set in this area. Reviewing and thinking …
In the automotive repair business circumstances will always require management attention. If a business is to sustain positive growth then key performance indicators can be evaluated to identify areas to which attention should be focused. When utilizing key performance indicators they should always be compared to bench marks such as industry averages to determine whether …
Using Key Performance Indicators in Automotive Repair Management Read More »
There are several key performance indicators that can be used to evaluate the effectiveness of the sales process. As with all indicators they should be compared to effective benchmarks such as industry averages or same month previous year. Customer loss, profit margins, quote capture, recommendation capture and hours per repair order are all areas that …
Using Sales Key Performance Indicators in Automotive Repair Read More »
According to most indicators the United States economy is growing at a pace not seen in years. Economic expansion is a positive circumstance and will support business success. However it can present challenges not experienced in a slower growth phase. Employees and other resources can become scarcer as there is more competition for them. Increased …
The Small Business Challenges of a Growing Economy Read More »
A growing economy presents a number of challenges for a small business. Hiring and retaining quality employees becomes more difficult while at the same time demand for services is likely to increase. This combination of factors increases the chance of service quality suffering and care must be taken not to allow this to happen. An uptick …
Maintaining Customer Service Levels in an Expanding Economy Read More »
In times of economic expansion such as the United States is experiencing at the time of this writing demand for small business services will grow as well. As the economy grows more and more people enter the workforce resulting in more commuter traffic and overall economic activity. A small business service provider will face many …
Handling Increased Service Demands Due to Economic Expansion Read More »
In the automotive repair business achieving and maintaining required sales levels is an ongoing challenge. It’s always better to be proactive in this regard but unexpected circumstances can always affect the best laid of plans. An effective practice is to monitor specific sales based key performance indicators. If performance is not trending in the right …
