Saturday, December 31, 2016 1:20
A well-constructed website can be critical to the success of an automotive repair business. There are many factors that contribute to the effectiveness of a website but they all boil down to being found and connecting with prospective customers when … Continue reading
Saturday, December 31, 2016 1:16
A blog can be a powerful part of a website and can provide significant benefits. The most widely used platform for website blogs is WordPress and statistics tell us that about 25 percent of all websites in the US use … Continue reading
Saturday, December 31, 2016 1:03
An otherwise well-built website can be rendered less effective if it isn’t found by prospective customers. So it’s important when constructing a website to include factors that positively impact search engine rankings. The right words and phrases, links, mobile device … Continue reading
Saturday, December 31, 2016 0:57
The website can be the most important factor an automotive repair business has in attracting new business. People search for services on the Internet more and more. Being found on the Internet is a major consideration in website construction but … Continue reading
Wednesday, November 30, 2016 1:08
At the end of the year and before the start of a new business year businesses take stock of where they stand and make plans for the upcoming year. At this point it’s a good time to revisit some existing … Continue reading
Wednesday, November 30, 2016 0:58
Following up with prospects and customers can make a big difference in the amount of business earned. A follow up can help to bring in business but also can serve to identify the reasons for business loss. Either way … Continue reading
Wednesday, June 29, 2016 21:35
The percentage of existing customers that purchased services during a period is the measurement of retained customers. This performance indicator is a measurement of how well the shop is doing at keeping customers. Many factors can contribute to customer retention … Continue reading
Friday, April 29, 2016 22:00
Continuous growth can be achieved through continuous improvement. This is true in any business. Continuous improvement rests on understanding the marketplace, knowing competitor’s strengths and weaknesses and honestly assessing your own strengths and weaknesses. Strengths and weaknesses are determined by … Continue reading
Friday, April 29, 2016 21:50
Continuous improvement fosters continuous growth. Therefore continuously assessing strengths and weaknesses of yourself and your competition will support success. This requires monitoring competitors, the marketplace and your own strengths and weaknesses. All factors will change over time thus areas of … Continue reading
Friday, April 29, 2016 21:45
The performance level of a business lives in the mind of the customer. Working to continuously improve on both strengths and weaknesses will result in better and better service. Also when customers see continuous improvements it affects their perception of … Continue reading
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