Posts Tagged ‘tire shop marketing’
Harnessing the Power of Internet Listings in Automotive Repair
Tuesday, May 30, 2017 16:10
Internet listing services provide people with a way to find businesses they seek. An automotive repair shop benefits by being included on credible listing services as their visibility on the Internet is increased. Also the shop website search engine ranking … Continue reading
Market Differentiation Strategies in Automotive Repair
Saturday, April 29, 2017 17:39
Differentiation strategies focus on developing and promoting offerings that set a business apart from the competition. Employing this type of strategy can have an impact on customer acquisition as well as retention. Delivering things that are unique in the customer … Continue reading
Customer Service Differentiation in Auto Repair
Saturday, April 29, 2017 17:25
In automotive repair customer service is all encompassing. Every aspect of the business affects customer relations. Of course points of customer interaction are the most recognizable areas of impact but the effect of vehicle service quality is an equally important … Continue reading
Product Differentiation in Auto Repair
Saturday, April 29, 2017 17:21
Product differentiation in automotive repair equates to specialization in service offerings. As in any business model there are pros and cons to this strategy. Specialization narrows focus thus simplifying things in some respects but also presenting challenges such as attracting … Continue reading
Price and Quality Market Differentiation in Auto Repair
Saturday, April 29, 2017 17:15
Price and quality are often viewed as two competing objectives. And that can very well be true. However achieving the optimum balance between the two can be the key to success. Focusing on differentiation in these two areas can have … Continue reading
Market Differentiation through Technology in Auto Repair
Saturday, April 29, 2017 17:09
The use of technology can be a powerful differentiating factor in any business. In the automotive repair business technological capabilities can be leveraged to gain a competitive advantage in the marketplace. Two key areas this pertains to are customer interaction … Continue reading
Inbound Marketing Strategies for Automotive Repair
Saturday, January 28, 2017 22:51
Inbound marketing is a term that refers to a marketing method based on providing value and building relationships over time. Conversely traditional marketing or advertising is referred to as outbound marketing. Inbound marketing information can be shared a number of … Continue reading
Building an Inbound Marketing Mailing List
Saturday, January 28, 2017 22:37
Inbound marketing focuses on providing value and building relationships over time. Providing information of value by email on a regular basis is a proven inbound marketing technique. The frequency should be carefully considered as when people are contacted too … Continue reading
Inbound Marketing and the Auto Repair Website
Thursday, January 26, 2017 23:45
Outbound marketing refers to traditional advertising of services offered and benefits provided while inbound marketing involves providing value and building relationships over time. The automotive repair website can be an integral component of an inbound marketing strategy. While the main … Continue reading
Providing Value through Inbound Marketing in Automotive Repair
Thursday, January 26, 2017 1:27
Inbound marketing is based on building relationships over time by providing value. Through value trust is established and appreciation is gained. Communicating and sharing valuable information to vehicle owners is an area in which automotive repair experts can excel. Most … Continue reading
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