Posts Tagged ‘tire shop marketing’

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The Foundation of Lasting Relationships

Thursday, May 17, 2012 16:26

Long lasting positive relationships are at the core of every successful business. And the basis for a positive relationship is trust. Although in some situations a level of trust can be given at the start of a relationship, for the … Continue reading

 
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Knowing the Competition and Developing a Winning Strategy

Saturday, May 12, 2012 21:06

Every business has competitors. If there is a business niche that’s worth pursuing more than one company will focus on that market. To be successful it is essential that competitors are known. To be competitive it’s necessary to identify the … Continue reading

 
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The Impact of Online Reviews on the Auto Repair Business

Saturday, April 21, 2012 21:29

Online reviews can increase awareness of your business, boost search engine rankings and bring business to your company.  Studies have shown that a large percentage of people that evaluate automotive service offerings are significantly influenced by online reviews. It has … Continue reading

 
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Auto Repair and Tire Shops – What Defines Your Image

Friday, March 23, 2012 23:27

In any business environment image is critical but with many players offering similar products and services it becomes even more important. Every time a person is exposed to your business in any way their perception of who you are is … Continue reading

 
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Auto Repair and Tire Shop Web Site Marketing and Search Engine Optimization

Thursday, March 22, 2012 4:37

More and more people are searching for what they want to purchase online. At the time of this writing approximately 70 percent of the population finds and purchases goods and services on line. This means that for a business to … Continue reading

 
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Measuring Customer Attrition, Retention and Acquisition Rates for Tire and Auto Repair Shops

Monday, January 30, 2012 21:46

To make informed decisions when developing marketing plans, business plans and budgets it is important to know the customer attrition, retention and acquisition rates for the business. The customer attrition rate indicates the percentage of customers that are lost over … Continue reading

 
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Writing an Effective Marketing Plan for Tire and Auto Repair Businesses

Monday, January 2, 2012 18:37

Developing an effective marketing plan is an important part of any good company business plan. A marketing plan takes the decisions that were made in Identifying the Target Market, How to Reach them, Marketing Campaigns, Marketing Strategy and Marketing Objectives … Continue reading

 
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Setting Marketing Objectives for Tire and Auto Repair Shops

Sunday, December 18, 2011 20:09

Setting marketing objectives or goals is an important aspect of any marketing or business plan. The goals must be realistic, achievable, specific and measurable. Objectives are statements of what you want to accomplish through your marketing efforts. Examples of marketing … Continue reading

 
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Developing an Effective Marketing Strategy

Tuesday, November 1, 2011 3:53

The purpose of developing a marketing strategy is to focus on target markets that present the best opportunities. Marketing without a defined strategy may be effective but focused marketing will always bring the best results. Target markets that will be … Continue reading

 
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Developing Effective Marketing Campaigns For Auto Repair and Tire Shops

Wednesday, October 26, 2011 0:15

Marketing campaigns are developed in order to attract business. However, stating an objective as ‘attract business’ will not result in a very effective campaign. Just as it is important to clearly identify your target market, it is important to state … Continue reading

 
 
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