Thursday, May 30, 2019 18:33
The old scientific adage “for every action there is an equal and opposite reaction” applies in business as well. In automotive repair marketing, sales and operations – actions taken will elicit results. Marketing actions can result in more business opportunities, … Continue reading
Friday, April 26, 2019 17:05
People respond to incentives and avoid consequences. In the automotive repair business these two concepts can be employed effectively in dealings with customers as well as personnel. Important factors driving customers when it comes to vehicle ownership are safety and … Continue reading
Thursday, April 25, 2019 20:38
Like all people – automotive repair personnel will respond to incentives and avoid consequences. Often compensation is incentive based with corresponding consequences for negative outcomes resulting from striving for goals. It’s always important that costs be considered when offering incentive … Continue reading
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